About us

Brand Strategy, Public Relations, Social Media

Brand Affairs is a PR-Agency in Zurich and was founded in 2006, based on the trust of Harley-Davidson and Starbucks. Our key competencies lie in Brand Strategy, Public Relations and Digital/Social Media. We currently have 20 employees/counsellors and support clients in Switzerland, Germany, Austria and, thanks to our global affiliation with Cohn & Wolfe, worldwide. You can contact managing partner Reto Zangerl by phone (+41 (0) 44 254 80 00) or email (reto.zangerl@brandaffairs.ch).


We maintain close partnerships with expert consultancies and businesses. These include:

Oppenheim & Partner (Zurich, CH)
Room Fifty Eight (Cheltenham, UK)
schneiter meier (Zurich, CH)
Smart People Podcast (US)
Sparring Partners (Zurich, CH)
Shadow Digital Media (Petersfield, UK)

Commercial Network


Brand Affairs is member of The British Swiss Chamber of Commerce, participating in open forums, networking and access to key decision makers and influencers from all sectors. It allows us stay at the pulse of business and forms our bridge from continental Europe into the pace of the English speaking world.

Brand Affairs is a member of Switzerland Global Enterprise, enabling business both within Switzerland and abroad.

Global Affiliation

Brand Affairs is a network affiliate of Cohn & Wolfe for Switzerland. The partnership provides international clients looking to establish their brand and business in Switzerland with an easy and efficient way to leverage local talent, relationships and know-how. For Swiss companies looking to take their brands and products international, we offer a Zurich and London based HUB to coordinate global communication activities around the world.



Other Partners

Through its international agency network, First PR Alliance, Manzer Communications offers a white glove service to technology-driven companies that want to grow in the United States, and to companies based in the U.S. wanting to grow internationally. Members of First PR Alliance do not pay us to become part of our network. We hand-picked each and every one of them because they have proven to be highly trustworthy, efficient and imaginative advisers to their clients in their respective home markets.


Invested for the Good

We are actively supporting BPN (Business Professionals Network), a Swiss Charity enabling a brighter future for entrepreneurs in developing countries. BPN has been sponsoring and educating entrepreneurs, monitoring their performance and offering continued education in developing countries since 1999, contribution towards an economically meaningful and sustainable development.

BPN has created more than 17,000 jobs by providing professional support for small businesses in Rwanda, Kyrgyzstan, Nicaragua, Georgia und Mongolia, thereby enabling better lives for the people and their families in their home countries.