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We pinpoint your position and get your story out there
We pinpoint your position and get your story out there
Services Overview
Our philosophy is simple
What's your story? Your story, your values and your brand message are the things that make you unique. We help you identify these key elements so that you can get right to the heart of your target group. Efficient, pragmatic, sustainable: we deliver brand strategy, public relations/media relations, social media and digital marketing, all out of one reliable hand.
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WHAT WE DO FOR YOU
Expertise you can trust
We bring you into the media and thus into the Swiss public (public relations), help you build a growing community on LinkedIn or Instagram (social media), bring you to the top of Google (SEO/SEA) and provide content that captures the hearts of your customers (content marketing). Be it as text, video, podcast, webinar or roundtable. In short: we make you visible. With a focus on the most efficient channels, methods and content.

In addition, we help you sharpen your brand positioning, stand out from the competition (brand strategy) and generate an employee brand that can attract and retain the best talent (employer branding).
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The Grunding Purpose Strategy - Ein Buch von Markus Kramer
RESPONSIBLE INVESTEMENT BRAND INDEX (RIBI)
Our annual Responsible Investment Brand Index RIBI™ for the global asset management industry provides unique insights into brand architecture engagement and execution.
Markus Kramz
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What
our clients say
THE EXPERTS IN MARKET STRATEGY
About Brand Affairs
Brand Affairs have been offering their services in Zurich and across the whole of Switzerland since 2006. Our team of 20+ consultants advises clients in the DACH region and across the world on brand strategy, public relations, and digital marketing.
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Our Offices and Locations
For you on site. In Switzerland and internationally

In addition, we are also happy to serve you nationwide in Geneva, Lausanne, Lucerne, Bern and Basel.

In addition, we are also happy to serve you nationwide in Geneva, Lausanne, Lucerne, Bern and Basel.

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PR agency Lucerne - Brand Affairs

We will position your brand with pinpoint accuracy and get people talking about you

We provide support to our clients in Lucerne as a PR agency and communications consultancy. Brand Affairs can offer your company all-round support and a direct, personal style of collaboration. Our clients get everything from a single provider: our consultants will create a customised communications strategy for you and will also handle its implementation – both online and offline, on all channels, and with the help of an international network of top experts when needed. 

You will not only benefit from our expertise, but also, and above all, from our extensive experience: since as far back as 2006, we have been developing campaigns as a public relations agency for numerous Swiss SMEs and providing support with corporate communications for globally renowned brands such as Harley-Davidson and Chiquita

Brand Affairs is a Swiss PR agency with our head office in Zurich. Our clients include medium-sized Swiss companies based in Lucerne and across the whole of Switzerland, and subsidiaries of international corporations. We provide a comprehensive range of services: we develop and plan long-term communications strategies and on-point campaigns, analyse target groups, develop content and orchestrate communications channels. 

We rely on tried-and-tested strategies and frameworks, state-of-the-art tools and a good deal of creativity. This means that we can be sure that your brand message gets right to the heart of your target group and that we generate new customers, more leads and increased sales. 

Our experienced marketing experts are there to offer you support: whether it's a matter of developing a concept for your communications strategy or of implementing the strategy itself. We work for you both online and offline, we let our networks come into play and, if required, we can also deal with crisis communications to protect your reputation in times of upheaval.

You can rely on our technical expertise, our specialist knowledge and our experience with well-established international partners and experts. As an external consulting agency, we can take an outside-in perspective of your company in Lucerne. Taking an objective "look at the bigger picture" makes it easier for us to recognise the potential in your brand. We develop a story to convey your core values and brand message and we then tell it for you – in a way that is precisely tailored to your target groups, which we define and analyse using state-of-the-art marketing tools. This allows us to target new customers, turn regular customers into fans and boost your sales. 

With Brand Affairs, you make your brand visible and position it precisely in the market – not only across the whole of Switzerland, but also worldwide. With more than 15 years of experience, we have a wide variety of marketing measures at our disposal, and we can combine them to create a powerful "communications engine" for your company.

You can rely on the all-round service provided by Brand Affairs – we take care of all aspects of your brand communications and help your company to get ahead:

You can reach our Managing Partner Reto Zangerl on +41 44 254 8000 or at .

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