Here are five Purpose driven key benefits every leader should bear in mind when thinking about the future:
Insights on the Power of Purpose with broad applicability for any marketer, communications professional and business leader - from our Partner Markus Kramer. Views are subjective and our own. November 14th 2017. © Brand Affairs AG.
Individuals and companies with clarity of Purpose are changing the world. The leaders, marketers, entrepreneurs, and individuals who understand this will be the positive change-makers of tomorrow. Just think of Apple’s ‘Humanizing Technology’ or Google’s ‘Organizing the World’s Information’. These are not straplines or slogans, but deeply rooted value systems, driving direction, alignment and energy from within. Reduced to the max and expressed in five words or less, Purpose sits right at the invisible core of positive transformation.
Generate Healthier Profits
Gain A Competitive Edge
Increase Employee & Customer Loyalty
Attract The Best Talent
Create a Culture of Excellence
So what is your Purpose? If you can’t articulate your very reason for ‘being’ in five words or less, it is high time to give it some serious thought. Having a crystal-clear reason as to why you exist and knowing how to embed it into your organization is more than a nice-to-have. Tomorrow’s know-how is no longer enough. Your Know-Why is the new Know-How. Articulating your very ‘raison d’être’ and anchoring it within your entire value chain is not a question of fluff, but one of whether or not you will be able to thrive in the reality of tomorrow.
As a valued member of our network, and if you are interested in exploring more on the topic, please visit www.guidingpurposestrategy.com or get in touch for your exclusive and complementary hard-cover copy of The Guiding Purpose Strategy, a navigational code for brand growth. (2017, Markus Kramer, Clink Street Publishing, London/New York).
Sisodia, Rajendra, David B. Wolfe, and Jagdish N. Sheth. Firms of Endearment: The Pursuit of Purpose and Profit. Upper Saddle River, NJ: Pearson Education, 2007. Print.
Smith, Shaun. “Customer Experience: On Purpose.” Brand Quarterly. N.p., 30 Sept. 2016. Web. 22 June 2017. <http://www.brandquarterly.com/customer-experience-on-purpose>.