About us

Brand Strategy, Public Relations, Social Media

Brand AffairsTM was founded as a PR-Agency in Zurich in 2006, based on the trust of Harley-Davidson and Starbucks. Today, our key competencies lie in Brand Strategy, Public Relations, Reputation and Digital/Social Media.

We currently work with 23 employees/counsellors and support clients in Switzerland, Germany, Austria and, thanks to our global affiliations and networks also worldwide.

You can contact managing partner Reto Zangerl by phone (+41 (0) 44 254 80 00) or email reto.zangerl(at)brandaffairs.ch.

Partners and Networks

We maintain close partnerships with expert consultancies and businesses. These include:

Oppenheim & Partner (Zurich, CH)
Futureworks (Zurich, CH)
Room Fifty Eight (Cheltenham, UK)
Smart People Podcast (US)
Webrepublic (Zurich, CH)

International Spirit, Global Reach

Brand Affairs manages international ties around the globe. Our trusted network provides international clients with an easy and efficient way to leverage local talent, relationships and know-how. We operate DACH, Europe and global HUB communication activities around the world.


Invested for the Good

We are actively supporting BPN (Business Professionals Network), a Swiss Charity enabling a brighter future for entrepreneurs in developing countries. BPN has been sponsoring and educating entrepreneurs since 1999. BPN has created more than 17,000 jobs by providing professional support for small businesses in Rwanda, Kyrgyzstan, Nicaragua, Georgia und Mongolia, thereby enabling better lives for the people and their families in their home countries.

Reputation Affairs

Reputation Affairs™ is a highly focused division of Brand Affairs. Reputation Affairs goal is to strengthen and protect businesses, families and influential individuals when faced by the most complex communications issues. Why? Because a strong, healthy and positive reputation built on trust and integrity is more resilient when the economic weather gets tough.


Brand Affairs is a member of The British Swiss Chamber of Commerce, participating in open forums, networking and access to key decision makers and influencers from all sectors. It allows us to stay at the pulse of business and forms our bridge from continental Europe into the pace of the English speaking world.
Brand Affairs is a member of Switzerland Global Enterprise, enabling business both within Switzerland and abroad.

Brand Affairs is a member of the Swiss-American Chamber of Commerce assisting Swiss companies in the United States and U.S. companies in Switzerland to expand their business.

Brand Affairs is a member of the Swiss Management Association generating Momentum through encounter, exchange and discourse.


Brand Strategy, Public Relations and Reputation

Our world is undergoing rapid change. Supporting a brand in the field of communication without a clear strategic direction equals navigating a ship without a compass. Though unproblematic during perfect conditions, it bears fatal consequences in a storm. A couple of years ago, Social Media used to be a discipline for experts, whereas today, it is at the core of public relations. In this context, clients expect from consultants increasingly sound answers to all questions and not single solutions.

Maintaining Long-Term Relationships

We focus on long-term partnerships. What started off as an ideal, has turned out to be one of the key components of our success. Effective communications and brand development takes time.

Our almost decade-long, still flourishing partnerships with companies such as Harley-Davidson® Switzerland and Hirslanden are a testament to this fact.

Transparency and Fairness as a Prerequisite

In the past decade, clients have continuously developed their own know-how in all areas related to communications. They can, therefore, evaluate the value of services better than ever and are unwilling to work with inexperienced or inadequately trained consultants. Fees are closely scrutinised, and exaggerated agency overheads are rightly criticised. That is why we charge our services at transparent and fair rates.



Integrity, intelligence and energy – if you bring these qualities with you then you might be a great fit for us! In order to provide outstanding services for our clients, we are looking for people who constantly question the status quo, recognise and realise potential for improvement and are able to push beyond the obvious.

Work with us

Our mandates in the areas of public relations and brand management require diverse areas of expertise and skills. Our team members are an amalgam of our strength and bring varied backgrounds with them: marketing, communications, history, sociology, political science, economics, and business administration are all represented. Our team members take part in our internal development program, in which we place great emphasis on continuous training and a structured career path.


We strive to strengthen our team with the best talent and with a long-term view. If you are interested in an open exchange, please contact:

Reto Zangerl +41 44 254 80 00