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We will position your brand with pinpoint accuracy and get people talking about you
We will position your brand with pinpoint accuracy and get people talking about you
Services Overview
Our philosophy is simple
What's your story? Your story, your values and your brand message are the things that make you unique. We help you identify these key elements so that you can get right to the heart of your target group. Efficient, pragmatic, sustainable: we deliver brand strategy, public relations/media relations, social media and digital marketing, all out of one reliable hand.
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Expertise you can trust
We bring you into the media and thus into the Swiss public (public relations), help you build a growing community on LinkedIn or Instagram (social media), bring you to the top of Google (SEO/SEA) and provide content that captures the hearts of your customers (content marketing). Be it as text, video, podcast, webinar or roundtable. In short: we make you visible. With a focus on the most efficient channels, methods and content.

In addition, we help you sharpen your brand positioning, stand out from the competition (brand strategy) and generate an employee brand that can attract and retain the best talent (employer branding).
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The Grunding Purpose Strategy - Ein Buch von Markus Kramer
Our annual Responsible Investment Brand Index RIBI™ for the global asset management industry provides unique insights into brand architecture engagement and execution.
Markus Kramz
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About Brand Affairs
Brand Affairs have been offering their services in Zurich and across the whole of Switzerland since 2006. Our team of 20+ consultants advises clients in the DACH region and across the world on brand strategy, public relations, and digital marketing.
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Our Offices and Locations
For you on site. In Switzerland and internationally

In addition, we are also happy to serve you nationwide in Geneva, Lausanne, Lucerne, Bern and Basel.

In addition, we are also happy to serve you nationwide in Geneva, Lausanne, Lucerne, Bern and Basel.

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PR agency Basel – Brand Affairs

We will position your brand with pinpoint accuracy and get people talking about you

Brand Affairs is a Swiss PR agency. We help medium-sized Swiss companies and subsidiaries of international corporations to tailor their stories precisely to their target groups, to set priorities, and to plan and implement the orchestration of the most suitable communications channels. 

We also provide our clients in Basel with comprehensive, personal and extremely effective services – using tried-and-tested strategies and frameworks, state-of-the-art tools and lots of creativity, we bring your messages to the heart of your target group. From the conception of your communications strategy and practical implementation both online and offline, through to networking and crisis communications, our highly experienced marketing experts will be happy to provide support to your company in Basel. 

The Brand Affairs all-round service covers all areas of your corporate communications:

We will make your brand visible and ensure precise positioning in the market – in Basel and throughout Switzerland, or across the world. To achieve this, we orchestrate a variety of marketing measures, which we have combined to form a highly efficient "communications engine" based on more than 15 years' experience. 

You can rely on our expertise, our technical know-how and our well-established networks. As a consulting agency, we have an objective, outside-in view of your company and are able to see the bigger picture. We recognise the potential in your brand and develop an emotional story to convey your values and your brand message – precisely tailored to your target audience, which we define and analyse with the help of state-of-the-art marketing tools, so that you can address their needs exactly. 

As a PR agency and communications consultancy, Brand Affairs offers companies in Basel all-round support and a direct, personal style of collaboration. We can deliver everything from under one roof: our agency will create a communications strategy for you and will also handle implementation – both online and offline, on all channels. 

Benefit from our expertise and our experience: we have been successfully serving Swiss SMEs as well as globally renowned brands such as Harley-Davidson and Chiquita since as far back as 2006. You can contact our Managing Partner Reto Zangerl on +41 44 254 8000 or at

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