Brand Affairs: new collaboration with Fossil Group
In Cooperation with the F&H Porter Novelli Agency in Munich, Brand Affairs received the mandate for supporting and implementing media relations for Fossil Group in Switzerland.
Brand Affairs will handle media relations in Switzerland as well as organize various events with focus on lifestyle and tech. Additionally, Brand Affairs will provide consulting and support for cooperations with third parties.
In addition to its major brand Fossil, Fossil Group comprises renowned brands such as Michael Kors, DKNY, Emporio Armani, Diesel, Misfit, Skagen and many more. With the hybrid watches, a new category was created for their clients, creatively rooted in authentic vintage and classic design. In collaboration with Brand Affairs, Fossil Group wants to further expand its position in the Swiss market.
Markus Kramer, Partner at Brand Affairs, is looking forward to the collaboration, because it is a “strong, international brand collaboration which completely meets the spirit of time”.
About Fossil Group, Inc.
Fossil, Inc. is a company based in Texas, U.S., specialized in design, manufacturing, marketing and distribution of fashion accessories. Fossil Group offers watches and jewelery for women and men, as well as purses, small leather goods and clothing. They market, amongst others, Diesel, Emporio Armani, DKNY, Burberry, Michael Kors, Marc by Marc Jacobs, adidas, Tory Burch and Karl Lagerfeld worldwide. The company is listed at the NASDAQ. Worldwide, Fossil Group has around 13.000 employees. The european headquarter and Swiss head office is located in Basel.
Brand Affairs AG
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