Context

Celsion Finance is a startup revolutionizing the digital asset space with a digital-first approach. Unlike traditional banks, Celsion Finance aims to secure a banking license while leveraging the advantages of a digital foundation. The company’s vision is to combine the strengths of decentralized finance with trusted financial practices, empowering individuals and institutions for a future-ready digital asset banking experience.

Challenge

Starting from scratch, the primary challenge for the startup was to establish an identity in an uncharted market. This involved not only creating a unique name but also developing a comprehensive strategy that would position Celsion Finance as a guide in the digital banking sector. The absence of pre-existing data necessitated a unique approach to market research and brand development.

Approach

Our approach for Celsion Finance was deeply rooted in qualitative research. Given the nascent state of the digital asset market, we conducted extensive qualitative interviews with industry experts, potential customers, and stakeholders. This was complemented by a thorough competitive review to identify market gaps and opportunities. The insights gathered were distilled into a coherent brand strategy, emphasizing Celsion Finance’s unique value proposition and vision for the future.

Project

Brand Strategy

Industry

Financial Services

Partner

Country

Switzerland

Implementation

since 2023

Contact

BRAND AFFAIRS AG

Markus Kramer

Result

As a regulated bank, Celsion Finance empowers individuals, businesses, and financial institutions to embrace the digital society. A comprehensive brand model that includes a value system designed to propel Celsion Finance into the future. This model serves as a foundational platform for the team, providing clear guidance on the company’s vision, purpose and values. Additionally, the brand identity serves as a robust communications platform, ensuring consistency and clarity in all external and internal communications.

"Working with the Brand Affairs team has been a transformative experience for us. Their expertise and rigorous approach have given us a clear and compelling identity that truly sets us apart in the digital asset asset space."

Thomas Müller

Chief Operating & Technology Officer, celsion finance