Context

Clyde is a Swiss car subscription provider and corporate start-up of the AMAG Group based in Zurich. With a flexible minimum term of between one month and 48 months, transparent flat-rate prices, the completely digital purchase process and delivery of the vehicles to the desired location, Clyde offers the most flexible car subscription in Switzerland. Clyde has set itself the goal of becoming the leading car subscription provider in Switzerland. To achieve this, Clyde wants to increase its brand awareness and differentiate itself from the competition with its plan to be a 100% electromobility provider by 2024.

Challenge

Brand Affairs' communication measures are intended to increase Clyde's presence in the Tier 1 media and the most important Swiss business media. Clyde is also to receive regular mentions in the general public and industry media, both on and offline.

Approach

In order to reach as many suitable publications as possible, Brand Affairs maintains the relevant media contacts, organizes exclusive interviews and stories for the media representatives in coordination with the CEO, sends out the corresponding press releases for news about Clyde, and takes care of monitoring the publications. Brand Affairs also takes care of answering media inquiries from Clyde. The focus of the communication measures is clearly on the Tier 1 media as well as on media in the areas of sustainability, mobility and start-up.

Project

Ongoing communication support

Industry

Lifestyle / Electromobility

Partner

Country

Switzerland

Implementation

since September 2020, ongoing

Contact

BRAND AFFAIRS AG

Andrea Vonwald

Result

The collaboration between Brand Affairs and Clyde has resulted in numerous high-profile media publications, such as in the Tages-Anzeiger, Auto Illustrierten and Handelszeitung. Exclusive media cooperations could also be realized. As a result, Clyde's media presence has increased and valuable media contacts have been established on the part of the corporate start-up.

«For me, start-up means that no two days are the same. Just like at Clyde, where the environment is characterized by dynamism and unpredictability. It's a lot of fun to build something 'from scratch' as a team. In Brand Affairs, we have the right, flexible communications partner at our side. Together, we want to move Clyde forward and make it even better known. Thanks to Brand Affairs, we've already been able to achieve the first important successes and are already looking forward to what's to come.»

Timo Nührich

CEO Clyde Mobility, Clyde