Clyde is a Swiss car subscription provider and corporate start-up of the AMAG Group based in Zurich. With a flexible minimum term of between one month and 48 months, transparent flat-rate prices, the completely digital purchase process and delivery of the vehicles to the desired location, Clyde offers the most flexible car subscription in Switzerland. Clyde has set itself the goal of becoming the leading car subscription provider in Switzerland. To achieve this, Clyde wants to increase its brand awareness and differentiate itself from the competition with its plan to be a 100% electromobility provider by 2024.
Brand Affairs' communication measures are intended to increase Clyde's presence in the Tier 1 media and the most important Swiss business media. Clyde is also to receive regular mentions in the general public and industry media, both on and offline.
In order to reach as many suitable publications as possible, Brand Affairs maintains the relevant media contacts, organizes exclusive interviews and stories for the media representatives in coordination with the CEO, sends out the corresponding press releases for news about Clyde, and takes care of monitoring the publications. Brand Affairs also takes care of answering media inquiries from Clyde. The focus of the communication measures is clearly on the Tier 1 media as well as on media in the areas of sustainability, mobility and start-up.