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Communications agency

We get you talking.

Effective communication is the key to the success of any company. As the leading communications agency in Switzerland, we offer comprehensive services tailored specifically to your needs. We help you to get your message across clearly and convincingly.

What we offer

Brand Affairs offers a wide range of services to help you achieve your communication goals:

Communication STRATEGY

A clear and well thought-out communication strategy is essential. We analyze your company, your goals and your target audience to develop a tailored strategy that gets your message across clearly and effectively.

Public Relations (PR)

We develop and implement PR campaigns that put your brand in the spotlight. Through targeted media work and strategic public relations, we increase your visibility and strengthen your image.

Corporate communication

We support you with your internal and external corporate communications. From employee communication to change management and crisis communication - we ensure that your message reaches the right target groups.

Crisis communication

In crisis situations, we are at your side and develop effective communication strategies to protect your reputation and maintain the trust of your stakeholders. We offer you real-time support and help you to act with confidence.

Social media management

We manage your social media channels and develop customized strategies to maximize your reach and increase the engagement of your target audience. We create and plan content, monitor performance and interact with your community.

Content Creation

Our creative team creates high-quality content that appeals to your target group and motivates them to take action. Whether texts, videos, infographics, podcasts or social media posts - we make sure that your content stands out and strengthens your brand.

Digital marketing

We develop customized strategies to strengthen your online presence. We reach your target groups precisely with SEO, SEA and social media advertising. Through precise coordination with all communication measures and continuous optimization, we increase your visibility and conversion rates.

Analysis and reporting

To ensure the success of your communication measures, we offer detailed analyses and regular reports. This allows you to track the performance of your campaigns and continuously optimize your strategy.

This is how we proceed

    1.

Initial meeting and analysis
In an initial meeting, we get to know your company, your goals and your target group in detail. We carry out a comprehensive analysis of your current communication strategy and the competitive landscape. We take into account specific needs such as internal communication structures, previous campaigns and their success as well as existing brand perception.

    2.

Strategy development
Based on the insights gained, we develop a customized communication strategy. We define clear objectives, identify precise target groups and select the appropriate channels and content formats. We make sure that the strategy supports both short-term and long-term corporate goals and is sustainable.

    3.

Content planning and creation
Once the strategy has been approved, we create a detailed content plan. Our creative team puts this plan into action and creates high-quality, engaging content that is tailored to the needs of your target audience. We integrate best practices from communications consulting and innovative approaches to maximize impact.

    4.

Publishing and management
We ensure that your content is published on the right channels at the right time. Through active community management, we encourage the interaction and engagement of your target group. Our approach ensures that your messages are disseminated in a consistent and targeted manner.

    5.

Crisis management
In the event of a crisis, we develop fast and effective communication measures to protect your brand and defuse the situation. We offer you real-time support and help you to act with confidence. Our crisis communication plans are designed to identify potential risks at an early stage and respond proactively.

    6.

Monitoring and optimization
We continuously monitor the performance of your communication measures. Based on the data obtained, we optimize your strategy and adjust it if necessary to achieve the best possible results. Our monitoring includes the ongoing analysis of KPIs, feedback from the target group and market changes.

    7.

Reporting
Regular reports keep you up to date on the progress and success of your communication activities. We present you with clear, comprehensible reports and are always available to answer your questions. Our reports contain both quantitative and qualitative analyses to give you a comprehensive overview and enable you to make informed decisions.

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Brand Affairs - your partner as a communications agency

Brand Affairs - Ihr Partner als Kommunikations
agentur

Brand Affairs is one of the leading communications agencies in the German-speaking world and we are constantly expanding our range of services in this area.

We offer you communication consulting from a single source. From strategy to the implementation of communication tools. Our team has its own communications experts, video producers and photographers and we operate our own mobile podcast studio. For social media channels such as TikTok or Instagram, we also offer video solutions for small budgets.

We are an owner-managed communications agency and were founded in Zurich in 2006. Brand Affairs is represented in all Swiss language regions as well as in Austria and Germany. Our clients include Swiss SMEs as well as the subsidiaries of globally known brands. The Brand Affairs team consists of more than 20 consultants.

FAQ - Frequently asked questions

Selected questions and answers on the topic of communication consulting

A communications agency offers a wide range of services aimed at optimizing the communication of a company or organization, both internally and externally. Here are the main tasks and services of a communications agency:

  1. Strategic communications consulting
    • Analysis and planning: Evaluation of current communication strategies and development of a comprehensive communication plan.
    • Target group analysis: Identification and analysis of target groups in order to develop customized communication strategies.
  2. Public Relations (PR)
    • Media relations: building and maintaining relationships with journalists and media outlets, preparing and distributing press releases.
    • Crisis communication: Developing plans and strategies to manage crises and limit damage to the company's image.
    • Event management: Organization and implementation of press conferences, product presentations and other PR events.
  3. Content creation
    • Text production: creation of content for various communication channels such as blogs, websites, newsletters and social media.
    • Visual communication: development of graphics, infographics, videos and other visual materials.
    • Corporate publishing: production of corporate publications such as annual reports, brochures and customer magazines.
  4. Internal communication
    • Employee communication: Development of strategies and content to improve internal communication in order to inform and motivate employees.
    • Intranet and internal newsletters: Creation and maintenance of internal communication platforms and regular updates.
  5. Online and social media communication
    • Social media management: development and implementation of social media strategies, creation and distribution of content, community management.
    • Website management: Design, maintenance and optimization of the company website.
    • SEO and SEA: Search engine optimization and advertising to increase online visibility.
  6. Brand communication and branding
    • Brand strategy: Development and implementation of strategies to position and strengthen the brand.
    • Corporate Identity: Creation and maintenance of a uniform corporate identity, including logo, colors, fonts and brand messages.
  7. Market research and analysis
    • Surveys and studies: Conducting surveys and studies to identify market trends and customer opinions.
    • Data analysis: Analysis of communication measures and their effectiveness for the continuous improvement of strategies.
  8. Stakeholder communication
    • Investor relations: communication with investors and shareholders, preparation of financial reports and organization of annual general meetings.
    • Public relations: building and maintaining relationships with key stakeholders such as customers, partners and authorities.
  9. Training and workshops
    • Communication training: Training for employees in areas such as media relations, crisis communication and social media use.
    • Workshops: Running workshops to develop and improve the communication skills of the internal team.

A communications agency helps companies get their message across clearly and effectively, build a positive image and maintain long-term relationships with their target audiences.

The role of communication is multifaceted and encompasses numerous aspects that are essential for the success of companies, organizations and individuals. At its core, communication is about conveying information, building and maintaining relationships and achieving goals. Here are the most important tasks of communication:

  1. Conveying information
    • Clarity and comprehensibility: Communicating information in a clear and understandable way to avoid misunderstandings
    • Timeliness: Providing relevant information at the right time to enable informed decisions.
  2. Building and maintaining relationships
    • Internal communication: Promoting a positive working environment through effective communication between employees and management.
    • External communication: Building and maintaining relationships with customers, partners, investors, media and other external stakeholders.
  3. Identity and image building
    • Brand communication: creating and strengthening a clear and consistent brand identity.
    • Reputation Management: Protecting and promoting the reputation of the company or organization in the public eye.
  4. Influencing behavior
    • Motivation and commitment: Influencing the behavior and attitude of employees in order to promote motivation and commitment.
    • Customer behavior: Influencing customers' purchasing decisions and behavior through targeted marketing and communication strategies.
  5. Crisis management
    • Prevention and preparation: Development of plans and strategies to prevent and manage crisis situations.
    • Reactive communication: Quick and effective response to crises to minimize damage and restore stakeholder confidence.
  6. Supporting business processes
    • Increasing efficiency: Improving internal processes through clear and effective communication.
    • Promoting innovation: Supporting innovation processes through the exchange of ideas and knowledge.
  7. Cultural integration
    • Promoting corporate culture: strengthening shared values and goals within the organization.
    • Diversity and inclusion: Promoting an inclusive work environment that values and integrates diversity.
  8. Feedback and adaptation
    • Obtaining feedback: Collecting feedback from internal and external stakeholders in order to continuously improve communication strategies.
    • Adaptation and optimization: Adaptation of communication measures based on the feedback received and the results of the analysis.
  9. Knowledge management
    • Knowledge sharing: Promoting the exchange of knowledge and best practices within the organization.
    • Learning culture: Supporting a culture of continuous learning and development.
  10. Leadership support
    • Strategic orientation: Supporting managers in communicating the corporate strategy and vision.
    • Change management: Accompanying and supporting change processes through clear and transparent communication.

The cost of a communications agency in Switzerland can vary greatly depending on the scope of services, the size of the agency and the specific requirements of the client. Here are some general guidelines to give you an idea of costs:

  1. Consulting and strategy costs
    • Hourly rate: CHF 150 - CHF 450 per hour
    • Daily rate: CHF 1,200 - CHF 3,600 per day
    • Project-based consulting: CHF 5,000 - CHF 20,000 for larger projects such as the development of a comprehensive communication strategy
  2. Content creation
    • Copywriting: CHF 100 - CHF 500 per article or blog post
    • Video creation: CHF 1,000 - CHF 10,000 depending on the complexity and length of the video
    • Graphic design: CHF 80 - CHF 200 per hour or CHF 500 - CHF 2,000 per project
  3. Public Relations (PR)
    • Press releases: CHF 1,000 - CHF 3,000 per press release, including distribution
    • Media relations: CHF 2,000 - CHF 10,000 per month, depending on the scope of media contacts and activities
    • Event management: CHF 5,000 - CHF 50,000 depending on the size and scope of the event
  4. Social Media Management
    • Social media strategy: CHF 2,000 - CHF 10,000 for the development of a comprehensive strategy
    • Monthly support: CHF 1,000 - CHF 5,000 per month for regular content creation, posting and community management
    • Advertising campaigns: CHF 500 - CHF 2,000 for campaign management, plus advertising budget
  5. Internal communication
    • Employee communication: CHF 2,000 - CHF 8,000 for the development and implementation of internal communication plans
    • Intranet and internal newsletters: CHF 1,000 - CHF 5,000 per month for content maintenance and creation

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For you on site. In Switzerland and internationally

In addition, we are also happy to serve you nationwide in GenevaLausanneLucerneBern and Basel.

Darüber hinaus betreuen wir Sie auch gerne überregional in Genf, Lausanne, Luzern, Bern und Basel

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