Clear and efficient orchestration
In today's digital world, high-quality and relevant content is the key to success. Content marketing allows companies to create content that is specifically tailored to the culture and market needs of their target audience, creating a stronger connection and credibility. Through targeted content strategies, companies also improve their visibility in search engines and strengthen their online presence.
"Content marketing is the only marketing left." (Seth Godin)
Brand Affairs is one of the leading content marketing agencies in Switzerland. We are your partner for customized content marketing strategies. Our offer for you includes the following services:
A well-thought-out content marketing strategy is the cornerstone of success. We analyze your brand, your goals and your target audience to develop a customized strategy that communicates your message clearly and effectively.
Our experienced team of copywriters, designers and video producers create high-quality content that appeals to your target group and motivates them to take action. Whether it's blog articles, social media posts, videos, podcasts or infographics - we make sure your content stands out.
Initial meeting and analysis. In an initial meeting, we get to know your company, your goals and your target group. We carry out a comprehensive analysis of your current content strategy and the competitive landscape.
We plan, create and manage your social media channels to maximize your reach and strengthen your community. Be it on Linkedin, Instagram, Facebook, TikTok or youtube. We set the right focus and invest our resources where it will have the maximum impact.
To ensure that your content is found, we integrate proven SEO techniques. In this way, we improve your visibility in search engines and increase organic traffic to your website.
The success of your content marketing strategy is ensured through continuous analysis and reporting. We monitor the performance of your content and provide detailed reports to help you understand the ROI.
Initial meeting and analysis
In an initial meeting, we get to know your company, your goals and your target group. We carry out a comprehensive analysis of your current content strategy and the competitive landscape.
Strategy development
Based on the insights gained, we develop a customized content marketing strategy. We define clear goals, target groups, channels and content formats.
Content planning and creation
Once the strategy has been approved, we create a detailed content plan. Our creative team puts this plan into action and creates high-quality, engaging content.
Publication and promotion
We ensure that your content is published in the right place at the right time. We increase the reach and visibility of your content through targeted promotion measures.
Monitoring and optimization
After publication, we continuously monitor the performance of your content. Based on the data obtained, we optimize your strategy and adjust it if necessary to achieve the best possible results.
Reporting
Regular reports keep you up to date on the progress and success of your content marketing campaign. We present you with clear, comprehensible reports and are always available to answer your questions.
Brand Affairs is one of the leading content marketing agencies in the German-speaking world and we are constantly expanding our range of services in this area.
We offer you content marketing from a single source. From the strategy to the implementation of the means of communication. Our team has its own video producers and photographers and we operate our own mobile podcast studio. We also offer low-budget video solutions for social media channels such as TikTok and Instagram.
We are an owner-managed communications agency and were founded in Zurich in 2006. Brand Affairs is represented in all Swiss language regions as well as in Austria and Germany. Our clients include Swiss SMEs as well as the subsidiaries of globally known brands. The Brand Affairs team consists of more than 20 consultants.
Content marketing refers to a marketing method in which a clearly defined target group is addressed through the creation and distribution of valuable, relevant and consistent content. The aim is to attract potential customers and encourage them to take profitable action. Unlike traditional advertising, which is often aimed directly at sales, content marketing focuses on building trust and relationships by providing useful information.
Content marketing includes various activities and content aimed at informing, entertaining and retaining a target group. These include
The goals of content marketing are diverse and can vary depending on the company. The main objectives include
A content marketing strategy is a comprehensive plan that defines the goals, target groups, types of content, distribution channels and methods for measuring success. The strategy serves as a guide for the creation and distribution of content and includes the following steps:
How do you get into the minds of your target audience? Who does it best? Which tools and channels make sense? How do you implement these successfully? We talk to leading experts on these topics and bring the most exciting cases to our listeners' ears. Each episode gets to the point and concludes with clear ‘to go’ learnings.
