Founded in Zurich in 2009, Coople is a renowned digital staffing platform that skilfully connects companies from a wide range of industries with a flexible workforce. Thanks to its presence in Switzerland and the UK and its digital approach, Coople has become Europe's largest online recruitment platform. Coople is revolutionising the way companies recruit talent in the digital age. The company places flexible workers for short- and long-term assignments in the fields of healthcare, gastronomy, hotel business, retail, aviation, logistics, events and promotion as well as in the commercial sector.

Coople faced the challenge of competing with traditional and often international key players in the staffing industry. In this context, sharp communication played a crucial role in accurately differentiating the company from its competitors. It was particularly important to dispel common prejudices and social perception and to communicate that digital providers offer the same services as their traditional competitors - but with an added level of convenience and speed. As such, the brand needed to humanized and emotionalized. Visibility needed to be increased in a targeted manner in order to further establish Coople as the leading online platform for digital staffing in Switzerland and the UK. In today’s PR world, which increasingly operates in a digital landscape and where LinkedIn has become an essential part of the information-gathering process, the challenge was to maintain this consistent visibility and relevance. This involved striking a balance between entertaining and informative content that was also diverse enough.