Context

Crosscall, inventor of outdoor mobile technology and the sustainable cell phone market, offers waterproof, resistant and durable cell phones and smartphones. The brand designs models perfectly adapted to the inhospitable and unpredictable conditions that athletes and professionals face in the field, as well as a range of high-performance accessories.

Challenge

The market for mobile telephony is immensely large, fiercely competitive, and already occupied by many big players. Again and again, new providers try to address the same target group with their messages and increase their visibility. Crosscall may be the inventor of outdoor mobile technology, but it has to compete against names like iPhone, Samsung and many more.

Approach

Among other things, Brand Affairs has offered ongoing advice and support in all communications matters, implemented project launches, handled the preparation and dispatch of press releases, intensified the cultivation of media relations and sought targeted topic placement with niche media, built up influencer relations, offered project and event support, and assisted with crisis and issue management.

Project

Communication Support

Industry

Mobile Phones

Partner

Country

Switzerland

Implementation

From 2019 to 2022

Contact

BRAND AFFAIRS AG

Mischa Keller

Result

With the support of Brand Affairs, Crosscall was ideally placed in the appropriate niche channels. The company and its products were also repeatedly picked up in the broader Swiss media landscape.

«Brand Affairs accompanies us as a strong partner in the field of public relations. The agency works in an enormously targeted approach and combines strategic consulting with fast and lean operational implementation. Thanks to Brand Affairs, we were able to increase visibility in Switzerland in a targeted manner.»

Pauline Chanut

Pauline Chanut, Press Officer Crosscall, Crosscall