Crosscall, inventor of outdoor mobile technology and the sustainable cell phone market, offers waterproof, resistant and durable cell phones and smartphones. The brand designs models perfectly adapted to the inhospitable and unpredictable conditions that athletes and professionals face in the field, as well as a range of high-performance accessories.
The market for mobile telephony is immensely large, fiercely competitive, and already occupied by many big players. Again and again, new providers try to address the same target group with their messages and increase their visibility. Crosscall may be the inventor of outdoor mobile technology, but it has to compete against names like iPhone, Samsung and many more.
Among other things, Brand Affairs has offered ongoing advice and support in all communications matters, implemented project launches, handled the preparation and dispatch of press releases, intensified the cultivation of media relations and sought targeted topic placement with niche media, built up influencer relations, offered project and event support, and assisted with crisis and issue management.