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Digital marketing agency

Become visible.
Where your target group is growing every year.

According to a survey by Deloitte, 80% of Swiss companies stated that digital marketing is crucial to their business success. It enables targeted advertising campaigns, measurable results and an efficient customer approach. Companies that rely on digital marketing record up to 2.8 times higher sales growth, which impressively underlines the importance of this strategy. In today's digital era, a strong online presence is essential to the success of any business.

What we offer

As a leading digital marketing agency, we offer you comprehensive digital marketing consulting tailored specifically to your needs.

Digital marketing strategy

A customized digital marketing strategy is the key to success. We analyze your brand, your goals and your target audience to develop a customized strategy that communicates your message clearly and effectively across all digital channels. We use the latest techniques and tools such as SEO, SEM, social media and content marketing to maximize your online presence and reach your target group in the best possible way.

Search engine optimization (SEO)

We use targeted SEO measures to improve your visibility in search engines and increase organic traffic to your website. We ensure that your content appears at the top of the search results.

Search engine marketing (SEM)

With effective SEM campaigns, including Google Ads, we reach your target group exactly where they are looking for your products or services. We maximize your advertising budget through targeted ads.

Social Media Management

Our experienced team manages your social media channels and creates engaging content to increase your reach and the engagement of your target audience. We develop customized campaigns to increase your brand awareness.

Analytics & Lead Gen

Based on a target group analysis, we use website data to show you which potential customers are interested in your offer and give you specific recommendations on how you can win them over.

E-Mail Marketing

We use targeted email campaigns to keep your customers up to date and promote customer loyalty. We develop personalized email marketing strategies that achieve high open and click rates.

Content Marketing

We create high-quality and relevant content that appeals to your target group and motivates them to take action. Whether it's blog articles, videos, podcasts or infographics, our content strengthens your brand and improves your SEO performance.

Web design and development

A well-designed website is the heart of your digital presence. Our team develops user-friendly websites that are tailored to the needs of the target group, function optimally on all devices and represent your brand perfectly.

Analysis and reporting

To ensure the success of your digital marketing strategies, we offer detailed analyses and regular reports. This allows you to track the performance of your campaigns and continuously optimize your strategy.

This is how we proceed

    1.

Initial meeting and analysis
In the first meeting, we get to know your company, your goals and your target group in detail. We conduct a comprehensive analysis of your current digital presence by evaluating your website, social media and other online channels. Additionally, we analyze the competitive landscape to understand your position in the market and identify opportunities and challenges.

    2.

Strategy development
Based on the insights gained, we develop a customized digital marketing strategy. This strategy defines clear goals and KPIs, precisely identifies your target groups and selects the optimal channels and content formats. Our aim is to create a coherent and targeted strategy that strengthens your brand and supports your business goals.

3.

Content planning and creation
Once the strategy is approved, we create a detailed content plan tailored to your target audience and marketing objectives. Our creative team will develop high-quality and engaging content, including blog posts, social media posts, videos, infographics and more, to inspire and engage your target audiences.

    4.

Publication and management
We ensure that your content is published on the right channels at the right time. Through targeted timing and platform management, we maximize the reach and engagement of your posts. We also take on active community management to promote interaction with your target group and build a loyal online community.

    5.

Advertising and promotion
We use targeted advertising campaigns to increase the visibility of your brand and reach new target groups. We use various digital advertising platforms such as Google Ads, Facebook and Instagram Ads, LinkedIn and other social media advertising formats to spread your message. The performance of the campaigns is continuously monitored and adjusted if necessary to achieve optimal results.

    6.

Monitoring and optimization
After publication, we continuously monitor the performance of your content using modern analysis tools. We analyze data such as clicks, impressions, conversions and engagement rates to measure the success of your campaigns. Based on this data, we optimize your strategy and make adjustments where necessary to achieve the best possible results.

    7.

Reporting
Regular reports keep you up to date on the progress and success of your digital marketing activities. We present you with clear, understandable reports that highlight the most important KPIs and insights. In addition, we are always available to answer your questions and advise you on how to further improve your digital marketing strategy.

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Brand Affairs - your partner as a digital marketing agency

Brand Affairs is one of the leading digital marketing agencies in the German-speaking world and we are constantly expanding our range of services in this area.

We offer you digital marketing from a single source. From the strategy to the implementation of the means of communication. Our team has its own SEO/SEA experts, video producers and photographers and we operate our own mobile podcast studio. For social media channels such as TikTok or Instagram, we also offer video solutions for small budgets.

We are an owner-managed communications agency and were founded in Zurich in 2006. Brand Affairs is represented in all Swiss language regions as well as in Austria and Germany. Our clients include Swiss SMEs as well as the subsidiaries of globally known brands. The Brand Affairs team consists of more than 20 consultants.

FAQ - Frequently asked questions

Selected questions and answers on the topic of digital marketing

A digital marketing agency is a company that specializes in the planning, implementation and management of digital marketing strategies. These agencies utilize various online platforms and technologies to increase business visibility and engagement. The services of a digital marketing agency can include a variety of activities, including:

  1. Search Engine Optimization (SEO): Improving the visibility of a website in organic search engine results.
  2. Search engine marketing (SEM): Using paid ads to become visible in search engine results.
  3. Social media marketing: managing and optimizing social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc. to increase brand awareness and interact with the target audience.
  4. Content marketing: creating and distributing valuable and relevant content to attract and engage an audience.
  5. Email marketing: using email campaigns to communicate directly with and engage customers.
  6. Online advertising: Placing ads on platforms such as Google Ads, Facebook Ads and other networks.
  7. Web and app development: designing and developing user-friendly and optimized websites and applications.
  8. Analytics and reporting: Analyzing and monitoring the performance of digital marketing campaigns and creating reports to optimize strategies.
  9. Conversion Rate Optimization (CRO): Improving website and campaign elements to convert more visitors into customers.

 

The cost of a digital marketing agency in Switzerland can vary greatly depending on several factors such as the size of the agency, the scope of services, the duration of the collaboration and the specific requirements of the client. Here are some general guidelines:

  1. Project-based pricing:
    • Smaller projects (e.g. one-off SEO optimization or small social media campaign): CHF 1,000 to CHF 5,000
    • Medium projects (e.g. comprehensive website optimization, more extensive social media strategies): CHF 5,000 to CHF 20,000
    • Large projects (e.g. complete digital marketing campaigns, long-term strategies): CHF 20,000 and more
  2. Monthly retainer:
    • Small companies or start-ups: CHF 1,000 to CHF 3,000 per month
    • Medium-sized companies: CHF 3,000 to CHF 6,000 per month
    • Large companies or extensive campaigns: CHF 6,000 and more per month
  3. Hourly rates:
    • Junior specialists: CHF 150 to CHF 200 per hour
    • Experienced specialists or managers: CHF 200 to CHF 300 per hour
    • Top-level experts or strategic consultants: CHF 300 and more per hour

These prices serve only as a rough guide. Actual costs may vary considerably depending on specific requirements, market conditions and negotiations.

Working with a digital marketing agency is a structured process that aims to effectively achieve a company's marketing goals. Here are the typical steps that take place in such a collaboration:
 
  1. Initial meeting and needs analysis

    Briefing:

      • The company presents its goals, target groups, previous marketing measures and specific requirements.
      • The agency asks questions to gain a deep understanding of the company's business and its needs.
  2. Offer and contract

    Preparation of the offer:

      • The agency prepares a detailed offer that includes the proposed measures, schedule and costs.

    Contract signing:

      • Once all the details have been clarified, a contract is signed that regulates the collaboration and defines the responsibilities of both parties.
  3. Strategy development

    Market analysis:

      • The agency conducts a comprehensive analysis of the market, the competition and the target group.

    Strategy planning:

      • Based on the analysis, the agency develops a customized digital marketing strategy that supports the company's goals.
  4. Implementation

    Content creation:

      • Creation of content such as blog posts, social media posts, videos, podcasts, graphics and other materials tailored to the target audience.

    Campaign management:

      • Setting up and managing campaigns on various platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, etc.

    SEO and website optimization:

      • Implementation of measures to improve the visibility and user-friendliness of the website.
  5. Monitoring and optimization

    Analysis and reporting:

      • Regularly monitor campaign performance and produce reports to evaluate results.

    Optimization:

      • Based on the results of the analysis, ongoing adjustments and optimizations are made to increase the effectiveness of the measures.
  6. Regular communication

    Meetings:

      • Regular meetings (e.g. weekly or monthly) to discuss progress, develop new ideas and address any challenges.

    Transparent communication:

      • Open and transparent communication between the company and the agency is crucial for a successful collaboration.
  7. Conclusion and evaluation

    Final report:

      • Upon completion of the campaign or project, the agency prepares a comprehensive report outlining the results achieved and the return on investment (ROI).

    Evaluation and feedback:

      • Both parties evaluate the collaboration and discuss possible improvements for future projects.

Working with a digital marketing agency offers numerous benefits that can help your business achieve its marketing goals more efficiently and effectively. Here are some of the key benefits:

  1. Expert knowledge and experience
    • Specialized professionals: Agencies employ experts in various areas of digital marketing, such as SEO, social media, content marketing, PPC, web design and more.
    • Up-to-date knowledge: You stay up to date with the latest trends, technologies and best practices in digital marketing.
  2. Cost efficiency
    • Scalable solutions: Agencies offer flexible service packages tailored to your budget and needs.
    • Resource savings: By working with an agency, you avoid the cost and effort of hiring and training an in-house team.
  3. Time saving
    • Focus on your core business: You can concentrate on your core business while the agency takes over your marketing activities.
    • Faster implementation: Agencies have established processes and a well-coordinated team, which enables faster implementation of marketing campaigns.
  4. Access to advanced tools and technologies
    • Analytics tools: Agencies use advanced analytics tools to monitor and optimize the performance of their campaigns.
    • Automation: By using marketing automation tools, you can run more efficient and targeted campaigns.
  5. Creativity and fresh perspectives
    • Innovative ideas: Agencies bring in creative and innovative ideas that can differentiate your brand and make it more appealing.
    • External perspective: They provide an objective perspective on your marketing strategy and can highlight opportunities for improvement that you may be overlooking internally.
  6. Measurable results and continuous optimization
    • Data-driven marketing: Agencies continuously analyze the data from your campaigns to measure and improve their performance.
    • Transparent reporting: You receive regular reports that give you a clear overview of successes and areas for optimization.
  7. Extended reach and brand awareness
    • Multi-channel strategies: Agencies develop integrated campaigns that utilize multiple digital channels to reach a broader audience.
    • Targeted approach: precise targeting and personalized marketing measures allow you to reach your target group more effectively.
  8. Risk management
    • Compliance: Agencies know the legal framework and regulations that apply in the digital space and help you avoid compliance issues.
    • Crisis management: In the event of negative events or PR crises, agencies can respond quickly and help you protect your reputation.

By working with a digital marketing agency, you benefit from their extensive expertise, resources and capabilities, which ultimately leads to a more effective and efficient implementation of your marketing strategies.

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Podcast:
The Visibility Experts

How do you get into the minds of your target audience? Who does it best? Which tools and channels make sense? How do you implement these successfully? We talk to leading experts on these topics and bring the most exciting cases to our listeners' ears. Each episode gets to the point and concludes with clear ‘to go’ learnings.

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Our Offices and Locations
For you on site. In Switzerland and internationally

In addition, we are also happy to serve you nationwide in GenevaLausanneLucerneBern and Basel.

Darüber hinaus betreuen wir Sie auch gerne überregional in Genf, Lausanne, Luzern, Bern und Basel

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Your advantages with us
Everything from a single source: We are the architects of your communication strategy and implement it holistically - online and offline, on all channels.
Locally and globally networked: We have a personal presence in all parts of Switzerland and internationally.
Know-how and experience: We have been working successfully with renowned world-class brands for 15 years.
Contact Person
BRAND AFFAIRS AG
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Associate Partner Social Media Specialist
Lucas Mörgelin
+41 44 254 80 00
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