Becoming an opinion leader in the Swiss media through strategic PR work

Context

Electra is a European specialist in fast charging stations for electric vehicles. The company operates a network of over 2’000 charging points in nine countries, which is set to grow to 15’000 by 2030. Over 600 charging points are planned for Switzerland by 2027. Electra has established itself as a leading player in the field of electromobility. This is thanks in part to its innovative approach and the financial support of renowned investors.

Challenge

Electra was faced with the challenge of positioning itself in a highly competitive market and being recognised as the leading brand for fast charging in Switzerland and Austria. The aim was to raise awareness of the company, its expertise in the media landscape and to assume a role as the preferred contact for journalists and experts in the electromobility sector.

Approach

Brand Affairs supports Electra with a comprehensive approach to PR and media relations that includes various strategic measures. A key component of this is the development of a customised media database that is specifically geared towards the Swiss and Austrian markets. Electra's visibility in the media landscape is continuously increased through proactive media work, such as the placement of interviews, specialist articles and press releases. This is complemented by systematic monitoring of relevant topics and content to enable forward-looking planning.

A further focus is on consulting and sparring for LinkedIn content to strengthen and expand Electra's digital presence in a targeted manner. To ensure consistent communication across both markets, close coordination between the teams in Switzerland and Austria is also maintained on an ongoing basis.

Project

Ongoing communication support, PR & social media

Industry

Mobility, Energy

Partner

Country

Switzerland & Austria

Implementation

since 2023, ongoing

Contact

BRAND AFFAIRS AG

Mischa Keller

Result

In a short space of time, Electra has become a sought-after partner in the media world when it comes to electromobility and fast-charging technology. The brand has significantly raised its profile, generated numerous media reports in the biggest titles in Switzerland and underpinned its position as an industry leader in Austria too. The coordinated media work helped to position Electra as an innovation leader and reliable partner in electromobility.

"The collaboration with Brand Affairs helps us to clearly communicate our vision and expertise. Thanks to their support, we were able to quickly and successfully establish ourselves as a relevant player in the electromobility industry and network."

Alessandro Inderbitzin

General Manager Switzerland & Austria, Electra