Expertise

At Brand Affairs™, our expertise lies in brand strategy, public relations and social media. Our highly focused division Reputation Affairs™ specifically focuses on strengthening and protecting your reputation.

 

Brand Strategy

 

  • Brand Purpose and Strategy
  • Strategic Brand Positioning
  • Brand Promise, USP & Differentiation
  • Value Proposition Development
  • Brand Tag Line and Claim Development
  • Employer Branding and EVP Development
  • One Voice Brand Alignment

 

Public Relations

 

  • PR-/Communications-Strategy
  • Press Office, Press Conferences
  • Newsroom Concepts
  • Media Events
  • Influencer Marketing
  • Stakeholder, Network and Partner Engagement
  • Media Monitoring

 

Reputation Affairs

 

  • Strengthening your reputation
  • Increasing your visibility
  • Preparing you in good times (pro-actively)
  • Protecting you when times get tough (reactively)

 

Social Media and Online Marketing

 

  • Social Media Strategy
  • Community Management
  • Targeted Online Marketing Campaigns on Google, LinkedIn, Facebook etc.
  • Search Engine Optimization (SEO) and -Advertising (SEA)
  • Newsroom and Content Marketing for Websites, Blogs, Videos, Whitepapers, Case Studies etc.
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Crisis and Change Management

 

  • Complex Crisis Communications and Issue Management
  • Coordination and management of tactical and legal communication activities
  • Social Media Crisis Prevention and Management (Shitstorm)
  • Change Communications, Reorganisation, M&A communications
  • Internal Communications and Culture

 

Meet our Team

Our Team delivers on our promise of excellence. We continually educate and improve ourselves for your benefit and combine our approach with discipline, energy and hands-on experience.

MEET THE TEAM