Globaz

GLOBAZ

One Vision,
One Brand.

Project: Brand and Communications Strategy
Industry: Information Technology
Partner: Futureworks
Country: Switzerland
Year: 2019



Context

GLOBAZ is a Jura based IT company providing global software and IT services. In many ways, GLOBAZ is a hidden champion: combining long-term vision and superior commitment with the excellent in-house capability to deliver quality services.

Challenge

Activating on the power of brand and communication as a key lever, GLOBAZ must embark on a transformational journey to strengthen its positioning, serving its core clients as well as diversify strategically to grow its know-how and customer base.




Method

Taking an internal-first approach assured broad buy-in across all staff before sharing the future vision, broader brand identity and activation with extended key audiences. A sensibly scheduled roll-out plan assured enough time for assimilation, implementing all brand touch-points from business cards to the physical building. Activating from within, the chosen approach leads to a shared and aligned external communications activation across digital, public relations and events channels.




Results


The brand acts as a driver of organizational culture towards a common vision and future. Clear and concise communication strengthens brand cohesion inside and outside of GLOBAZ, resulting in increased brand awareness, recognition and a sense of pride for employees and the broader economic eco-system within the region.

‹‹Brand Affairs combines strategic brand management know-how with hands-on implementation expertise. The broad knowledge across various sectors is refreshing and helped us articulate our positioning, project our brand into the future and embark on a broader journey of transformation. The team supported us in a highly professional manner, all the way from conceptual development to board alignment, to staff engagement and continued roll-out.››

Alexandre Léchenne

CEO, GLOBAZ

Project Team


Markus Kramer

Managing Partner

Marisa Steiner

Account Director

Cédric Jacot-Guillarmod

Account Director

Simon Wüthrich

Account Director