GLOBAZ is an IT company based in the Swiss Jura region that provides integrated software and IT services. The company is a so-called hidden champion: small, but highly specialised and very successful. Trustworthiness, dependability and outstanding results are the key factors in implementing and operating turnkey solutions and these are all criteria that GLOBAZ can reliably fulfil for its customers.
Activating on the power of brand and communication as a key lever, GLOBAZ must embark on a transformational journey to strengthen its positioning, serving its core clients as well as diversify strategically to grow its know-how and customer base. To achieve this, GLOBAZ needs to strengthen its positioning in the market and generate more visibility outside of its current niche. At the same time, it is important that they maintain the high quality of their services for existing customers.
Brand Affairs developed a framework for the brand that brought together the company's vision and corporate values with the input gained from all the key stakeholders: selected employees, senior managers and the board.
In a roll-out that was planned in fine detail and perfectly timed, all the touchpoints were updated on schedule. Since then, the new brand has been more impactful on all channels: on social media, in PR and at events.
