Context

The Dell Technologies team at Ingram Micro Switzerland distinguishes itself through its exclusive dedication to Dell Technologies. This strategic alignment empowers them to deliver a comprehensive suite of cutting-edge and highly specialized IT solutions to businesses nationwide. With an exclusive focus on the Dell brand, Ingram Micro offers unparalleled expertise and satisfaction guarantee to their B2B clientele, solidifying their position as a frontrunner in the Swiss IT sector.

Challenge

Ingram Micro's main challenge lies in the competitive nature of its landscape, contending with traditional players and international giants in the IT services sector. However, the exclusive focus on Dell Technologies presents an opportunity to carve out a distinct niche and showcase Ingram Micro’s expertise in a market saturated with generic offerings. To differentiate themselves from the competition, Ingram Micro must establish unwavering credibility and visibility as the foremost authority on Dell Technologies solutions in Switzerland.

Approach

To solidify Ingram Micro's position as the premier destination for Dell Technologies solutions, a comprehensive communications strategy was devised. Central to this strategy is the development of a branded video podcast series, led by a captivating host and featuring insights from a diverse array of experts within the Dell Technologies ecosystem and its partner network. Spanning topics from artificial intelligence to emerging IT trends, this podcast serves as a platform for knowledge and innovation, while also humanizing the brand, bolstering Ingram Micro's standing as a leading voice in the industry.

Furthermore, an extensive multichannel communication strategy was deployed to enhance the reach and resonance of Ingram Micro’s messages. By leveraging platforms like LinkedIn and strategically placing content in key media outlets, Ingram Micro effectively distributes messages that captivate interest and drive engagement with relevant audiences. This approach further cements Ingram Micro’s reputation as the go-to destination for Dell Technologies expertise.

Project

Media relations, social media, podcast

Industry

IT Distribution

Partner

Country

Switzerland

Implementation

Since September 2023

Contact

BRAND AFFAIRS AG

Lucas Mörgelin

Result

Through focused audience engagement and strategic communication efforts, Ingram Micro's Dell Technologies team has not only distinguished itself internally but also externally as pioneers in marketing-specific domains. The passion for excellence has earned the team numerous distributor awards, solidifying their leadership position within their sector. Furthermore, distinct feedback for Ingram Micro’s video podcast made them a well-known talking point in the Swiss IT-industry landscape. Therefore, reaffirming their role as the trusted partner for businesses navigating the intricate landscape of digital transformation.

"We are delighted with the results of our collaboration on the video podcast series. The professionalism and creativity brought to the project really exceeded our expectations. The podcast not only provided a platform to showcase our expertise, but also significantly increased our visibility and credibility in the Swiss IT sector. By engaging our audience with insightful discussions and trending topics, we were able to establish ourselves as the go-to authority on Dell Technologies solutions in Switzerland. The feedback from stakeholders and partners alike has been overwhelmingly positive and we have seen a remarkable increase in engagement and recognition within the industry. Brand Affairs’ work has been instrumental in helping us achieve our business goals and consolidate our leadership position in the Swiss IT distributor market.”

Victoria Bucher

Marketing Specialist, Ingram Micro