Looking ahead, what should you focus on in marketing? Markus Kramer explores this question in his new article and thought snippets "The Future of Innovative Marketing". Among other things, he focuses on the relevance of distinctiveness, authenticity, and transparency in the future of marketing and encourages professionals to become aware of the constantly evolving technologies and the rapidly changing world in almost all areas. The important role of the inner Know-Why in this process is also addressed

Here's the full-length article as a PDF download and here as an ePub File for e-readers.