Context

Mercuri Urval is a global executive search and consulting firm. The company works with clients in the private and public sectors across all industries in over 60 countries. In Switzerland, Mercuri Urval has established itself as one of the best-known consultancies in the field of HR/Executive Search.

Challenge

Initially, the majority of Mercuri Urval's communications were managed from the head office in Stockholm. In order to successfully build Mercuri Urval's visibility in Switzerland as an expert and trusted advisor in HR matters, a targeted local strategy and efficient communication support was required.

Approach

In order to master the challenge, the focus is on targeted media work. The management of social media channels on LinkedIn, both by the company and by individual employees, ensures additional visibility. The production of a podcast further strengthens the consultancy's expert positioning. Media relations, LinkedIn and the podcast ensure long-term visibility for Mercuri Urval in Switzerland.

Project

Media relations, social media, podcast

Industry

HR/Executive Search Consultancy

Partner

Country

Global, location Switzerland

Implementation

Since 2023, ongoing

Contact

BRAND AFFAIRS AG

Silvan Maximilian Hohl

Result

The results show a significant increase in reach on LinkedIn, with a continuous and sustainable increase in followers. Mercuri Urval's visibility in Switzerland can be further increased through repeated media contributions and interviews. The podcast with well-known guests from the Swiss economy sets Mercuri Urval apart from the competition in Switzerland.

“The collaboration with Brand Affairs is extremely professional and efficient. Thanks to their support, we can significantly increase our presence in Switzerland and successfully position ourselves as a leading expert in our industry. By producing the ‘Leadership Transformation’ podcast, we can differentiate ourselves and reach our target group. Brand Affairs‘ expertise in communication strategy is crucial to our success, thank you very much!”

Sofia Hjort Lönegård

Head of Marketing and Communications, Mercuri Urval