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Context

Mercuri Urval is a global executive search and consulting firm. The company works with clients in the private and public sectors across all industries in over 60 countries. In Switzerland, Mercuri Urval has established itself as one of the best-known consultancies in the field of HR/Executive Search.
Challenge
Initially, the majority of Mercuri Urval's communications were managed from the head office in Stockholm. In order to successfully build Mercuri Urval's visibility in Switzerland as an expert and trusted advisor in HR matters, a targeted local strategy and efficient communication support was required.
Approach
In order to master the challenge, the focus is on targeted media work. The management of social media channels on LinkedIn, both by the company and by individual employees, ensures additional visibility. The production of a podcast further strengthens the consultancy's expert positioning. Media relations, LinkedIn and the podcast ensure long-term visibility for Mercuri Urval in Switzerland.
Mercuri Urval
Project
Media relations, social media, podcast
Industry
HR/Executive Search Consultancy
Partner

Country
Global, location Switzerland
Implementation
Since 2023, ongoing
Contact
BRAND AFFAIRS AG
Result
The results show a significant increase in reach on LinkedIn, with a continuous and sustainable increase in followers. Mercuri Urval's visibility in Switzerland can be further increased through repeated media contributions and interviews. The podcast with well-known guests from the Swiss economy sets Mercuri Urval apart from the competition in Switzerland.
Mercuri Urval
Mercuri Urval
Sofia Hjort Lönegård
“The collaboration with Brand Affairs is extremely professional and efficient. Thanks to their support, we can significantly increase our presence in Switzerland and successfully position ourselves as a leading expert in our industry. By producing the ‘Leadership Transformation’ podcast, we can differentiate ourselves and reach our target group. Brand Affairs‘ expertise in communication strategy is crucial to our success, thank you very much!”
Sofia Hjort Lönegård
Head of Marketing and Communications, Mercuri Urval
Project
Media relations, social media, podcast
Industry
HR/Executive Search Consultancy
Partner

Country
Global, location Switzerland
Implementation
Since 2023, ongoing
Contact
BRAND AFFAIRS AG
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