ALWAYS BETTER.
The services provided by Brand Affairs as part of the cooperation include ongoing advice and support in all PR matters, the preparation and dispatch of media information, the maintenance of media relations, targeted topic placement, monthly monitoring and crisis and issue management.
Thanks to Brand Affairs' support in PR matters, Miele is well anchored in the Swiss media world - in both German-speaking and French-speaking Switzerland. Brand Affairs keeps an eye on what's going on in the Swiss media world, proactively places current topics there for Miele and thus ensures numerous publications, especially in the home and lifestyle sector, which pay off in the positioning of the Miele brand.