Miele stands for innovative premium domestic appliances and services for kitchens, laundry and floor care. The large product range is geared towards reliable quality, sustainability, durability, innovative technology and beautifully shaped design lines.
Classic PR work, as we know it from the past, is no longer sufficient on its own to be visible to (potential) consumers. At the same time, the premium domestic appliance industry in Switzerland is well populated - also with local companies. To take this situation into account at all levels, Brand Affairs supports Miele in developing a public relations strategy and implementing it operationally.
The services provided by Brand Affairs as part of the cooperation include ongoing advice and support in all PR matters, the preparation and dispatch of media information, the maintenance of media relations, targeted topic placement, monthly monitoring and crisis and issue management.
