The Moving Mechanics Company™ is a collective of artists who create kinetic works of art. In their own words: “To all the contemplators, adventurers, changemakers and good spirits out there: welcome to The Moving Mechanics Company™”. Through the mechanical lifestyle, the company goes beyond the idea of manufacturing mechanical pieces that tell the time. Rather, the company embraces the value of time, aiming at the freedom of the spirit, and becoming timeless as a way of life.
A delicate walk to create a brand position that is at once inspirational, sharply distinctive yet relevant to the audiences the Moving Mechanics Company is targeting. This requires a marketing approach that amplifies on desirability and is able to convert interest into visitors and ultimately proud owners of Time Machines and other kinetic pieces of art. Scarce resources are allocated and jointly aligned, in order to create maximum visibility in Switzerland and selective markets globally through social media, content creation, events and network activation.
To achieve the company's goals, Brand Affairs closely supports The Moving Mechanics Company™ by increasing visibility through social media (Facebook, Instagram, Pinterest), a dedicated newsletter and a new website. With the help of a professional photographer and digital creator, we are able to create new content that we post regularly, ultimately increasing reach and presence on social media. Ensuring that the brand is perceived as contemporary, forward looking, adventurous and distinctive in the minds of clients is a long-term process - a reason for us to continue to implement new measures and develop new stories that drive holistic brand activation.
