Context

The Moving Mechanics Company™ is a collective of artists who create kinetic works of art. In their own words: “To all the contemplators, adventurers, changemakers and good spirits out there: welcome to The Moving Mechanics Company™”. Through the mechanical lifestyle, the company goes beyond the idea of manufacturing mechanical pieces that tell the time. Rather, the company embraces the value of time, aiming at the freedom of the spirit, and becoming timeless as a way of life.

Challenge

A delicate walk to create a brand position that is at once inspirational, sharply distinctive yet relevant to the audiences the Moving Mechanics Company is targeting. This requires a marketing approach that amplifies on desirability and is able to convert interest into visitors and ultimately proud owners of Time Machines and other kinetic pieces of art. Scarce resources are allocated and jointly aligned, in order to create maximum visibility in Switzerland and selective markets globally through social media, content creation, events and network activation.

Approach

To achieve the company's goals, Brand Affairs closely supports The Moving Mechanics Company™ by increasing visibility through social media (Facebook, Instagram, Pinterest), a dedicated newsletter and a new website. With the help of a professional photographer and digital creator, we are able to create new content that we post regularly, ultimately increasing reach and presence on social media. Ensuring that the brand is perceived as contemporary, forward looking, adventurous and distinctive in the minds of clients is a long-term process - a reason for us to continue to implement new measures and develop new stories that drive holistic brand activation.

Project

Social media and brand activation

Industry

Art / Watch Industry

Partner

Country

Switzerland

Implementation

Since 2020, ongoing

Contact

BRAND AFFAIRS AG

Markus Kramer

Result

In addition to creating fascinating mechanical pieces of art, The Moving Mechanics Company™ is on its way to spread their passion on social media platforms, leveraging more contacts and brand partnerships, setting up partnerships and running events. Existing clients, friends and experts are being kept engaged through fresh content and new insights. We are very happy to be part of the story and grow together with the team, to share values, and to witness the creation of many more of their beautiful mechanical pieces and.

«The team at Brand Affairs is a true ally for us in an area where we have too little understanding and quite frankly: too little time also. It is great to plug-and-play with a partner that is expertly able to push communications for us, complementing our wonderful creations with the skills of communication so that we can reach more people.»

Andreas Schlumpf

Owner of The Moving Mechanics Company™, The Moving Mechanics Company