News
Riding the all-new Harley-Davidson Pan America with Swiss journalists in a world-first media event
This week our Managing Partner Markus Kramer had the privilege to ride the all-new Harley-Davidson Pan America together with a small group of journalists in a world-first media event. Hats off to the team at Harley-Davidson Motor Company! And hands down, this is a fantastic bike! And it’s so much …
Driving profit and doing good: The transformational power of purpose
There is now ample evidence that organisational purpose can drive profits. It is therefore no surprise that businesses are increasingly seeing purpose transformation as a powerful way to improve their bottom line. But can purpose act as a business driver and do good at the same time? This paper expl…
Marketing Trends in the 21st Century Webinar
How well are you positioned? How well is your marketing positioned? In this Marketing Trends in the 21st Century Webinar we explore with marketing expert Markus Kramer, trends and derivations in the age of digital, efficient and successful communication. It is aimed at medium-sized companies and int…
Purpose as an Anchor of Stability
Content adapted from “The Guiding Purpose Strategy – A Navigational Code for Growth” “In crises, the most daring course is often safest.” Dr. Henry Kissinger, American politician, diplomat, and geopolitical consultant The clarity of one’s reason for being makes for a steadfast po…
What Makes Us Resilient?
Eddy is a nine-year-old boy with an alcoholic mother and an absent father. Each day, he arrives at school with the exact same sandwich: two slices of bread with nothing in between. At home, there is no other food available, and no one to make any. Even so, Eddy makes sure that “no one would [&hell…
The World After Corona
COVID-19 has changed the world as we know it. Communication has to adapt now to a context that has fundamentally changed. Aspects like ‘from Home’, ‘from Here’ and ‘from the Heart’ will play a major role. What will be different for you after Corona? THE WORLD AFTE…
Seizing the Reputational Narrative – Case Study Carlos Ghosn
Facing a critical situation or a crisis in the business world often means to be one step behind the action and to only “react” rather than to “act”. And letting other people – say journalists – write your story is not what you are looking for. If you find yourself in the lucky position t…
Checklist for Successful Virtual Meetings
BEFORE YOU START Create a clean Meeting Environment – Remove distractions. – Chose a neutral background. – If you can, go to a separate room. If you are at Home – Tell your family that you are in a meeting. – Put a sign up that your kids understand, too. Use a Headset i…
Corporate Social Responsibility (CSR) guidelines for your business
These days it seems that the entire world is talking about the concept of Corporate Social Responsibility (CSR). But what exactly CSR comprises is often unknown and in fact, there is an almost infinite number of definitions for this concept. This blog sheds some light on CSR and sustainability and e…
Brand Transformation for GLOBAZ
Brand Affairs implements a brand transformation project together with the Executive Team at GLOBAZ Brand Affairs developed and implemented a transformational brand and communications strategy to support Jura based IT company GLOBAZ on its journey of continued growth. The tasks included the developm…
