News
Branding for Asset and Wealth Managers: The Secret Treasure is in your DNA
The number of asset management M&A deals increased by close to 20% from 2017 to 2018 – and the trend doesn’t seem to stop. On the contrary, the number of transactions was more than 40% higher in Q1 2019 vs Q1 2018. Furthermore, almost 3,000 hedge funds have closed between the beginning of 20…
How Cult Brand Managers Manage Differently
Exponential power only unfolds if and when the right individuals, organisations, agents or brands collaborate in synchrony for the right reasons. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or…
The Hirschel & Kramer (H&K) Responsible Investment Brand Index
Exponential power only unfolds if and when the right individuals, organisations, agents or brands collaborate in synchrony for the right reasons. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or…
The Brand Angle on Aston Martin’s IPO
The Brand Angle on Aston Martin’s IPO Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or business leader. Views are subjective and our own. October 18th, 2018. © Brand Affairs AG. This month ma…
Synergistic Brand Partnerships
Exponential power only unfolds if and when the right individuals, organisations, agents or brands collaborate in synchrony for the right reasons. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or…
Reputation Management: Executive Branding for Influential Citizens
Reputation Managment: Executive Branding for Influential Citizens Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or business leader. Views are subjective and our own. July 10th, 2018. © Brand A…
Brand Affairs: new Collaboration with Smart Valor
Brand Affairs to take on Media Relations for SMART VALOR SMART VALOR AG, located in the Thomson Reuters Incubator in Zug, Switzerland, is redefining investing through leveraging Blockchain technology. The company focuses on alternative crypto-based investments, and recently made it on the Forbes lis…
Brand Placement Sub Rosa
The sophisticated combination of strategic narrative and reference systems. Insights and thoughts from our Brand Strategy Associate Tofig Husein-Zadeh on core branding principles with broad applicability for any marketer, communications professional or business leader. Views are subjective and our…
Strategic Brand & Communication Prognosis 2018
Strategic Brand and Communication Prognosis 2018. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or business leader. Views are subjective and our own. January 10th, 2018. © Brand Affairs AG. Str…
Why Has Luxury Got It Right?
The luxury industry as a proxy for stimulation. Insights on the Power of Purpose with broad applicability for any marketer, communications professional and business leader – from our Partner Markus Kramer. Views are subjective and our own. December 21st 2017. © Brand Affairs AG. Why Has L…
