News
The World After Corona
COVID-19 has changed the world as we know it. Communication has to adapt now to a context that has fundamentally changed. Aspects like ‘from Home’, ‘from Here’ and ‘from the Heart’ will play a major role. What will be different for you after Corona? THE WORLD AFTE…
Seizing the Reputational Narrative – Case Study Carlos Ghosn
Facing a critical situation or a crisis in the business world often means to be one step behind the action and to only “react” rather than to “act”. And letting other people – say journalists – write your story is not what you are looking for. If you find yourself in the lucky position t…
Checklist for Successful Virtual Meetings
BEFORE YOU START Create a clean Meeting Environment – Remove distractions. – Chose a neutral background. – If you can, go to a separate room. If you are at Home – Tell your family that you are in a meeting. – Put a sign up that your kids understand, too. Use a Headset i…
Corporate Social Responsibility (CSR) guidelines for your business
These days it seems that the entire world is talking about the concept of Corporate Social Responsibility (CSR). But what exactly CSR comprises is often unknown and in fact, there is an almost infinite number of definitions for this concept. This blog sheds some light on CSR and sustainability and e…
Brand Transformation for GLOBAZ
Brand Affairs implements a brand transformation project together with the Executive Team at GLOBAZ Brand Affairs developed and implemented a transformational brand and communications strategy to support Jura based IT company GLOBAZ on its journey of continued growth. The tasks included the developm…
Strategic Communications 2020 – Fuelling Positive Growth
Exponential power only unfolds if and when the right individuals, organisations, agents or brands collaborate in synchrony for the right reasons. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or…
New Location – New Office
Same team, same numbers, same emails – now @ our new location: Mühlebachstrasse 8, 8008 Zurich, Switzerland We are really pleased to open our new, more spacious and centrally located office. Please stop by – we look forward to welcoming you! …
The Hirschel & Kramer (H&K) Responsible Investment Brand Index
Exponential power only unfolds if and when the right individuals, organisations, agents or brands collaborate in synchrony for the right reasons. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or…
Branding for Asset and Wealth Managers: The Secret Treasure is in your DNA
The number of asset management M&A deals increased by close to 20% from 2017 to 2018 – and the trend doesn’t seem to stop. On the contrary, the number of transactions was more than 40% higher in Q1 2019 vs Q1 2018. Furthermore, almost 3,000 hedge funds have closed between the beginning of 20…
How Cult Brand Managers Manage Differently
Exponential power only unfolds if and when the right individuals, organisations, agents or brands collaborate in synchrony for the right reasons. Insights and thoughts from our Partner Markus Kramer on core branding principles with broad applicability for any marketer, communications professional or…
