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About the Importance of Shared Purpose

Everyone talks about Purpose these days. Why so and what do we mean by it? Dr Steve Peters* offers a great summary “Without a sense of purpose, the Human lacks direction and meaning of life”. Although this is against the context of a powerful mind management model, the principles apply just as well for brands, businesses and their strategies.

Firstly, let’s examine briefly what happens when an organisation does not have a common sense of purpose: miss-alignment, fragmentation, silos and in extreme cases dysfunction. Let alone the losses in efficiency – and of course as a result, a compromised if ... Read More

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