A student-focused school open to knowledge
To tackle both tactical and strategic challenges, a multichannel communication strategy was developed and implemented. The focus is on improving brand perception and boosting student enrolment. Based on a comprehensive marketing matrix, deep analysis, budgetary parameters, the key recommendations included rebuilding the website with a strong focus on SEO, back-end optimization and the implementation of tracking tools, refreshing the brand book and marketing materials, implementing B2C and B2B focused newsletters, cleaning up all social channels, releasing local and international PR, and in particular setting up and executing highly structured, targeted and continuously optimized paid and organic digital campaigns in strategically selected markets, progressing through multiple steps from awareness to conversion and retargeting.
The results were noticeable almost immediately. Within a few months, the PR efforts reached a potential audience of over a billion people, while Meta and LinkedIn ads generated hundreds of high-quality leads across various international target markets and newsletter engagement rates consistently exceeding 80%. All together resulting in multiple new student enrollments. Further key benefits include improved efficiencies in lead handling, optimization in campaign timing, and enhancements in cost efficiency and messaging strategies. This comprehensive approach not only enhances Saint-Charles International School's brand visibility, but also significantly boosts student enrolment, positioning the school as an excellent and competitive player in the international boarding school market.