According to a survey by Swisscom, 75% of Swiss consumers are more likely to trust brands that are active on social networks. In addition, a study by Hootsuite found that companies with a strong social media presence see 32% more sales growth.
The facts are clear: social media enables companies to interact directly with their target audience, increase brand awareness and ensure long-term success.
As a leading social media agency, we offer you comprehensive services that are tailored to your specific needs. We help you to develop and implement an effective social media strategy that will anchor your brand with your target group in the long term.
We analyze your brand, your goals and your target audience to develop a customized strategy that clearly and effectively communicates your message on the relevant social media platforms. We use the latest trends and proven techniques to maximize your reach and engagement.
We create high-quality and engaging content that inspires your target group. Whether texts, images, videos, podcasts or infographics - our creative team ensures that your content stands out and your message is clearly conveyed.
Our experienced team will manage your social media channels. We create and schedule content, monitor performance and interact with your community to maximize your reach and engagement.
Social media advertising offers a cost-effective way to reach your target audience. We develop and manage targeted advertising campaigns to increase your reach and improve your conversion rates.
We identify and cooperate with relevant influencers to present your brand authentically and with a wide reach. We focus on long-term partnerships and targeted campaigns that gain the trust of the target group and sustainably increase your brand awareness.
To ensure the success of your social media strategy, we offer detailed analyses and regular reports. This allows you to track the performance of your campaigns and continuously optimize your strategy.
Initial meeting and analysis
In an initial meeting, we get to know your company, your goals and your target group. We carry out a comprehensive analysis of your current social media presence and look at the competitive landscape and the relevant platforms. This includes a detailed review of your existing content, interaction rates and social media channels used.
Strategy development
Based on the insights gained, we develop a customized social media strategy. We define clear goals such as increasing reach, engagement, brand awareness or conversion. We determine the target groups, suitable social media channels and content formats that best convey your message. We also determine which metrics and KPIs (key performance indicators) are used to measure success.
Content planning and creation
Once the social media strategy has been approved, we create a detailed content plan that includes editorial content as well as visual and audiovisual media. Our creative team puts this plan into action and produces high-quality, engaging content that appeals to your target group and motivates them to interact. We take current trends and platform-specific requirements into account.
Publishing and management
We ensure that your content is published on the right social media channels at the right time to maximize visibility and engagement. Through active community management, we encourage interaction and engagement with your target audience, answering questions and moderating discussions to ensure positive brand perception.
Advertising and promotion
With targeted advertising campaigns, we increase the visibility of your brand and reach new target groups. We create and manage social media ads on platforms such as Facebook, Instagram, LinkedIn and Twitter. We continuously monitor the performance of the campaigns and adjust them if necessary to achieve optimal results and use your advertising budget efficiently.
Monitoring and optimization
After publication, we continuously monitor the performance of your content using social media monitoring tools. We analyze interaction rates, reach and other relevant metrics. Based on the data obtained, we optimize your strategy and adjust it if necessary to achieve the best possible results. This allows us to react quickly to changes in user behavior and continuously improve your social media presence.
Reporting
Regular reports keep you up to date on the progress and success of your social media activities. We present you with clear, comprehensible reports with the most important key figures and results. These reports provide you with an overview of the performance of your social media channels and help you to plan future measures. We are always available to answer your questions and will be happy to advise you on how to interpret the results.
Brand Affairs is one of the leading social media agencies in the German-speaking world and we are constantly expanding our services in this area.
We offer you social media consulting from a single source. From the strategy to the implementation of the means of communication. Our team has its own video producers and photographers and we operate our own mobile podcast studio. We also offer low-budget video solutions for social media channels such as TikTok and Instagram.
We are an owner-managed communications agency and were founded in Zurich in 2006. Brand Affairs is represented in all Swiss language regions as well as in Austria and Germany. Our clients include Swiss SMEs as well as the subsidiaries of globally known brands. The Brand Affairs team consists of more than 20 consultants.
A social media agency takes on a variety of tasks, all aimed at improving the presence and impact of a company or brand on social media. Here are the main tasks of a social media agency:
Hiring a social media agency comes with a variety of benefits. Here are some of the main reasons why companies should hire a social media agency:
By working with a social media agency, companies can ensure that their social media activities are carried out professionally and effectively, which ultimately leads to a stronger online presence and better business results.
The most important social media channels in Switzerland largely reflect global usage, but have some special features and preferences. Here are the most important platforms currently used in Switzerland:
The cost of a social media agency in Switzerland can vary greatly depending on various factors such as the scope of services, the size of the agency, the experience and expertise of the team and the specific requirements of the client. Here are some general guidelines to get an idea of costs:
How do you get into the minds of your target audience? Who does it best? Which tools and channels make sense? How do you implement these successfully? We talk to leading experts on these topics and bring the most exciting cases to our listeners' ears. Each episode gets to the point and concludes with clear ‘to go’ learnings.
