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Social Media Agency

More reach.
On the relevant channels.

According to a survey by Swisscom, 75% of Swiss consumers are more likely to trust brands that are active on social networks. In addition, a study by Hootsuite found that companies with a strong social media presence see 32% more sales growth.

The facts are clear: social media enables companies to interact directly with their target audience, increase brand awareness and ensure long-term success.

What we offer

As a leading social media agency, we offer you comprehensive services that are tailored to your specific needs. We help you to develop and implement an effective social media strategy that will anchor your brand with your target group in the long term.

Social media strategy

We analyze your brand, your goals and your target audience to develop a customized strategy that clearly and effectively communicates your message on the relevant social media platforms. We use the latest trends and proven techniques to maximize your reach and engagement.

Content creation

We create high-quality and engaging content that inspires your target group. Whether texts, images, videos, podcasts or infographics - our creative team ensures that your content stands out and your message is clearly conveyed.

Social media management

Our experienced team will manage your social media channels. We create and schedule content, monitor performance and interact with your community to maximize your reach and engagement.

Advertising campaigns

Social media advertising offers a cost-effective way to reach your target audience. We develop and manage targeted advertising campaigns to increase your reach and improve your conversion rates.

Influencer marketing

We identify and cooperate with relevant influencers to present your brand authentically and with a wide reach. We focus on long-term partnerships and targeted campaigns that gain the trust of the target group and sustainably increase your brand awareness.

Analysis and reporting

To ensure the success of your social media strategy, we offer detailed analyses and regular reports. This allows you to track the performance of your campaigns and continuously optimize your strategy.

This is how we proceed

    1.

Initial meeting and analysis
In an initial meeting, we get to know your company, your goals and your target group. We carry out a comprehensive analysis of your current social media presence and look at the competitive landscape and the relevant platforms. This includes a detailed review of your existing content, interaction rates and social media channels used.

    2.

Strategy development
Based on the insights gained, we develop a customized social media strategy. We define clear goals such as increasing reach, engagement, brand awareness or conversion. We determine the target groups, suitable social media channels and content formats that best convey your message. We also determine which metrics and KPIs (key performance indicators) are used to measure success.

    3.

Content planning and creation
Once the social media strategy has been approved, we create a detailed content plan that includes editorial content as well as visual and audiovisual media. Our creative team puts this plan into action and produces high-quality, engaging content that appeals to your target group and motivates them to interact. We take current trends and platform-specific requirements into account.

    4.

Publishing and management
We ensure that your content is published on the right social media channels at the right time to maximize visibility and engagement. Through active community management, we encourage interaction and engagement with your target audience, answering questions and moderating discussions to ensure positive brand perception.

    5.

Advertising and promotion
With targeted advertising campaigns, we increase the visibility of your brand and reach new target groups. We create and manage social media ads on platforms such as Facebook, Instagram, LinkedIn and Twitter. We continuously monitor the performance of the campaigns and adjust them if necessary to achieve optimal results and use your advertising budget efficiently.

    6.

Monitoring and optimization
After publication, we continuously monitor the performance of your content using social media monitoring tools. We analyze interaction rates, reach and other relevant metrics. Based on the data obtained, we optimize your strategy and adjust it if necessary to achieve the best possible results. This allows us to react quickly to changes in user behavior and continuously improve your social media presence.

    7.

Reporting
Regular reports keep you up to date on the progress and success of your social media activities. We present you with clear, comprehensible reports with the most important key figures and results. These reports provide you with an overview of the performance of your social media channels and help you to plan future measures. We are always available to answer your questions and will be happy to advise you on how to interpret the results.

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Brand Affairs - your partner as a social media agency

Brand Affairs is one of the leading social media agencies in the German-speaking world and we are constantly expanding our services in this area.

We offer you social media consulting from a single source. From the strategy to the implementation of the means of communication. Our team has its own video producers and photographers and we operate our own mobile podcast studio. We also offer low-budget video solutions for social media channels such as TikTok and Instagram.

We are an owner-managed communications agency and were founded in Zurich in 2006. Brand Affairs is represented in all Swiss language regions as well as in Austria and Germany. Our clients include Swiss SMEs as well as the subsidiaries of globally known brands. The Brand Affairs team consists of more than 20 consultants.

FAQ - Frequently asked questions

Selected questions and answers on the topic of social media consulting

A social media agency takes on a variety of tasks, all aimed at improving the presence and impact of a company or brand on social media. Here are the main tasks of a social media agency:

  1. Strategy development:
    • Analysis of current social media presence and competitors.
    • Development of a comprehensive social media strategy that supports the company's business objectives.
    • Definition of target groups and creation of personas.
  2. Content creation:
    • Creation of text, image and video content tailored to the target group.
    • Development of a content calendar for planning and organizing posts.
  3. Community management:
    • Interaction with the target group by responding to comments and messages.
    • Building and maintaining an active community.
    • Monitoring and moderation of discussions.
  4. Social media advertising:
    • Creation and management of paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn and Twitter.
    • Audience-based targeting and retargeting.
    • Analysis and optimization of advertising campaigns to maximize ROI (return on investment).
  5. Analysis and reporting:
    • Monitoring the performance of social media activities using KPIs (Key Performance Indicators).
    • Preparation of regular reports to evaluate and improve strategies.
    • Use of tools to analyze social media data and identify trends.
  6. Influencer marketing:
    • Identifying and working with influencers that fit the brand.
    • Development and implementation of influencer campaigns.
  7. Training and consulting:
    • Training the client's internal team in social media management best practices.
    • Advice on current trends and new developments in social media.

Hiring a social media agency comes with a variety of benefits. Here are some of the main reasons why companies should hire a social media agency:

  1. Expertise and experience:
    • Social media agencies have specialized expertise and extensive experience in managing social media platforms.
    • They are familiar with the latest trends, algorithms and best practices, enabling more effective use of social media.
  2. Time savings:
    • Managing social media accounts can be time-consuming. An agency takes on this task so that the company can focus on its core activities.
    • Agencies can react quickly to changes and trends without placing an additional burden on the internal team.
  3. Creative content:
    • Agencies have access to professional creative teams who can produce high quality and engaging content.
    • Through innovative and creative approaches, agencies can help capture the attention of the target audience and increase brand awareness.
  4. Strategic planning:
    • An agency develops a customized social media strategy that is tailored to the company's specific goals and needs.
    • They help to set clear goals and take measures to achieve these goals.
  5. Analytics and reporting:
    • Social media agencies use advanced analytics tools to monitor and evaluate the performance of social media campaigns.
    • Regular reports and analysis help to measure the success of strategies and make necessary adjustments.
  6. Cost efficiency:
    • An agency can often work more cost-effectively than an in-house team because they have established processes and specialized tools.
    • They can maximize return on investment through targeted advertising and optimized campaigns.
  7. Scalability:
    • Agencies can scale their services according to the company's needs, whether for a one-off campaign or ongoing support.
    • They can react flexibly to changes in the market or in the company and adapt their strategies accordingly.
  8. Access to networks:
    • Agencies often have good connections with influencers, media and other relevant players, which can be helpful in distributing content and increasing reach.

By working with a social media agency, companies can ensure that their social media activities are carried out professionally and effectively, which ultimately leads to a stronger online presence and better business results.

The most important social media channels in Switzerland largely reflect global usage, but have some special features and preferences. Here are the most important platforms currently used in Switzerland:

  1. Facebook: Facebook remains one of the leading social media platforms in Switzerland. It is used by a broad age group and offers a wide range of opportunities for advertising and community building.
  2. Instagram: IInstagram is particularly popular with younger users. The platform is ideal for visual content and is used extensively for influencer marketing, lifestyle and brand promotion.
  3. WhatsApp: Although mainly a messaging app, WhatsApp plays an important role in communication and is increasingly used for business purposes, customer service and marketing.
  4. LinkedIn: LinkedIn is the leading platform for professional networking and is used extensively by professionals and companies in Switzerland. It is particularly important for B2B marketing and recruitment.
  5. YouTube: YouTube is the most important platform for video content and is heavily used in Switzerland for entertainment as well as education and marketing.
  6. X (Twitter): X has a loyal user base in Switzerland, particularly among journalists, politicians and opinion leaders. It is frequently used for news, discussions and current events.
  7. TikTok: TikTok is growing fast and gaining popularity, especially among younger users. The platform is known for short, creative videos and offers new opportunities for brands to reach a younger target group.
  8. Snapchat: Snapchat remains popular among teenagers and young adults, particularly because of its unique features for short videos and images.
  9. Pinterest: Pinterest is increasingly used for inspiration and idea generation in areas such as fashion, design, cooking and DIY projects. It is particularly popular with women.
  10. Xing: Xing is similar to LinkedIn, but is more focused on German-speaking countries. It is used for professional networking and job offers.

The cost of a social media agency in Switzerland can vary greatly depending on various factors such as the scope of services, the size of the agency, the experience and expertise of the team and the specific requirements of the client. Here are some general guidelines to get an idea of costs:

  1. Consulting fees:
    • Hourly rate: CHF 150 - CHF 350 per hour
    • These costs cover consulting services, strategy development and training.
  2. Content creation:
    • Monthly content package (e.g. 10-15 posts): CHF 1'000 - CHF 5'000
  3. Community Management:
    • Hourly rate: CHF 100 - CHF 200 per hour
    • Monthly flat rate: CHF 1,500 - CHF 3,000 (depending on the number of channels and interactions required)
  4. Advertising campaigns:
    • Campaign management: CHF 500 - CHF 2,000 per campaign (plus advertising budget)
    • Monthly advertising budget: CHF 500 - CHF 10,000 (depending on the objectives and reach of the campaign)
  5. Analysis and reporting:
    • Monthly reporting fees: CHF 200 - CHF 1,000 (depending on the level of detail and frequency of reports)

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Our Offices and Locations
For you on site. In Switzerland and internationally

In addition, we are also happy to serve you nationwide in GenevaLausanneLucerneBern and Basel.

Darüber hinaus betreuen wir Sie auch gerne überregional in Genf, Lausanne, Luzern, Bern und Basel

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Your advantages with us
Everything from a single source: We are the architects of your communication strategy and implement it holistically - online and offline, on all channels.
Locally and globally networked: We have a personal presence in all parts of Switzerland and internationally.
Know-how and experience: We have been working successfully with renowned world-class brands for 15 years.
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