SUCCESSFUL LINKEDIN STRATEGY: HOW DIGITAL MARKETING INCREASED SPSS' VISIBILITY AND ENGAGEMENT

Context

Swiss Prime Site Solutions (SPSS) is a dynamic asset manager specializing in real estate solutions. To continue strengthening its brand and enhance its digital marketing capabilities further, a specific focus on LinkedIn was set up in order to accelerate brand awareness, engagement and reputation.

Challenge

The challenge was to effectively target and engage professional investors on LinkedIn, necessitating a strategic approach to content creation and the operational integration of website, analytics, and LinkedIn Business Manager functionalities into a cohesive, efficient digital marketing strategy.

Approach

The approach involved developing a holistic digital marketing ecosystem, deploying high-quality, strategic content, including videos, integrated user journeys, campaign specific landing pages and a specific dashboard for effective performance measurement. Targeted and real-time optimized LinkedIn campaigns were then implemented to elevate SPSS's profile, generating interest in webinars and drive engagement in capital-raising activities for selective funds.

Project

Digital Marketing

Industry

Financial Services

Partner

Country

Switzerland

Implementation

since 2022

Contact

BRAND AFFAIRS AG

Markus Kramer

Result

The optimized LinkedIn strategy led to significant growth in followers and engagement, enhancing brand visibility and recognition. Additionally, it increased participation in webinars and capital-raising activities, making the digital marketing communications discipline an important contributor to the overall commercial success of SPSS.

“Brand Affairs has been instrumental in taking our digital marketing capabilities to the next level. Their hands-on approach and strategic use of LinkedIn significantly boosted our brand visibility and engagement with professional investors. Moreover, their guidance empowered my team and me to continue honing our own digital marketing skills.”

Andrea Schaller

Head Communications & Marketing, Swiss Prime Site Solutions