After completing her master's degree in business management at the University of St. Gallen (HSG), Melis Karaali deepened her creative expertise with a CAS in art direction after several years of professional experience. She gained her professional experience in the advertising departments of Coop City, Globus and Akris, where she worked at the interface of brand identity, strategy and creation. Her approach is characterised by a combination of analytical thinking and creative implementation, always with the aim of bringing brands to life.
Outside of her professional life, she is interested in topics related to health and balance. She finds balance in Pilates and in inspiring stories, whether in films, the media or in personal exchanges.
