“The brand & people elements in the sales process of luxury cars are most critical” says Markus Kramer in the Revue Automobile

MK Revue Automobile

 

Our Partner Markus Kramer recently shared insights  about the luxury car market in Switzerland in the Revue Automobile (35/2015). He outlines the unique value drivers of the Swiss market which allow people to live their passion without having to hide … and why the brand and people elements in the luxury car market play the most important link for passion products to find new owners. Please read the full article here (French only): Revue Automobile 35-2015