Cyber security for the 21st century
Brand Affairs created a comprehensive content marketing strategy for Trend Micro on the basis of insights from face-to-face interviews with key customers as well as a detailed analysis of the company's communications from an external point of view. We have been complementing this strategy since 2017 with robust media relations work, the continuous cultivation of personal media contacts and a series of video tutorials on the subject of cybersecurity.
With our PR support, Trend Micro has been able to steadily expand its position as a leading Swiss provider in the field of cybersecurity. The content marketing strategy that we created together will further accelerate this development in the future and will further cement the company's positioning in the long term.