hello world!
Locations
Case Studies

Context

Brand Affairs provided support with communications during the takeover of VERIT – one of Switzerland's leading real estate management companies – by AVOBIS, an independent service provider with more than 20 years' experience in the real estate and mortgage sector.
Challenge
A company takeover can only be successful if it has support internally from the employees and if trust in the new entity can be built up externally. When a younger, somewhat smaller company like AVOBIS takes over an older, larger and more established brand like VERIT, things can become particularly challenging.
Approach
When accompanying a company takeover, a clear communications strategy is needed. Brand Affairs generated some catchy core messages and clear wording, and created a meticulous communications plan for the takeover. Throughout the coronavirus pandemic, we also provided the executives with the necessary training, skills and tools so employees of both companies could be kept informed of progress via personal video messages.
Project
M&A, Company Takeover
Industry
Real Estate Management
Partner

Country
Schweiz CH-D
Implementation
Spring 2021
Contact
BRAND AFFAIRS AG
Result
The company takeover went quickly and smoothly and according to schedule. The messages we had developed were well received by the employees on both sides. Externally, the communications strategy that we had created helped the new corporate entity, VERIT Holding AG, to come across as coherent and self-confident right from the beginning. This meant that the trust of existing customers could be retained whilst generating new visibility on the market.
"Our collaboration with Brand Affairs was very professionally organised. Right from the start, the agency set the right priorities, and they did an excellent job of guiding us through the acquisition process. Their communications were praised both internally and externally. We wouldn't hesitate to work with Brand Affairs again."
Alex Jenny
CEO VERIT Holding AG, VERIT
Project
M&A, Company Takeover
Industry
Real Estate Management
Partner

Country
Schweiz CH-D
Implementation
Spring 2021
Contact
BRAND AFFAIRS AG
Back to all References
More
References
Show all References
Sign up to our Newsletter
magnifier