Context

Brand Affairs provided support with communications during the takeover of VERIT – one of Switzerland's leading real estate management companies – by AVOBIS, an independent service provider with more than 20 years' experience in the real estate and mortgage sector.

Challenge

A company takeover can only be successful if it has support internally from the employees and if trust in the new entity can be built up externally. When a younger, somewhat smaller company like AVOBIS takes over an older, larger and more established brand like VERIT, things can become particularly challenging.

Approach

When accompanying a company takeover, a clear communications strategy is needed. Brand Affairs generated some catchy core messages and clear wording, and created a meticulous communications plan for the takeover. Throughout the coronavirus pandemic, we also provided the executives with the necessary training, skills and tools so employees of both companies could be kept informed of progress via personal video messages.

Project

M&A, Company Takeover

Industry

Real Estate Management

Partner

Country

Schweiz CH-D

Implementation

Spring 2021

Contact

BRAND AFFAIRS AG

Reto Zangerl

Result

The company takeover went quickly and smoothly and according to schedule. The messages we had developed were well received by the employees on both sides. Externally, the communications strategy that we had created helped the new corporate entity, VERIT Holding AG, to come across as coherent and self-confident right from the beginning. This meant that the trust of existing customers could be retained whilst generating new visibility on the market.

«Brand Affairs managed all communications related to the sale of our subsidiary VERIT Immobilien AG. The agency masterfully succeeded in communicating the logic of the transaction to all stakeholders - owners, buyers, employees, customers, and cooperation partners. At Brand Affairs, we appreciate the consultants' high level of expertise, creativity, extensive resources, and strong identification with our projects.«

Richard Hunziker

Chairman, VERIT