Brand Affairs provided support with communications during the takeover of VERIT – one of Switzerland's leading real estate management companies – by AVOBIS, an independent service provider with more than 20 years' experience in the real estate and mortgage sector.
A company takeover can only be successful if it has support internally from the employees and if trust in the new entity can be built up externally. When a younger, somewhat smaller company like AVOBIS takes over an older, larger and more established brand like VERIT, things can become particularly challenging.
When accompanying a company takeover, a clear communications strategy is needed. Brand Affairs generated some catchy core messages and clear wording, and created a meticulous communications plan for the takeover. Throughout the coronavirus pandemic, we also provided the executives with the necessary training, skills and tools so employees of both companies could be kept informed of progress via personal video messages.