From market launch to established community: PR and social media support for wineBANK Bern

Context

wineBANK Bern opened in autumn 2024 and quickly established itself as an exclusive meeting place for wine lovers and a networking platform. As part of an international network, it offers a combination of wine storage, community and event location. With a strong focus on high-quality experiences and an engaged community, wineBANK Bern aims to elevate its profile and strengthen its position as a premium brand.

Challenge

For the launch of wineBANK Bern, the aim was to publicise the brand in the region and establish a high-quality image at the same time. The challenge was to establish a strong media and social media presence that reflected the brand's high standards while appealing to an active community. At the same time, the specific needs of wine lovers and those interested in networking had to be addressed.

Approach

Brand Affairs supports wineBANK Bern with a comprehensive communications approach. During the opening phase, the team hosted a press conference and grand opening with targeted media relations, managed all media enquiries and and produced high-quality content to enhance brand visibility. Customised social media content was created for Instagram and LinkedIn, supported by active community management and paid promotions to maximise reach and engagement.

In addition, relevant topics and social media key figures are continuously monitored in order to optimise the strategy on an ongoing basis. Thanks to the close collaboration with wineBANK Bern, the content is always customised to the brand and tailored to its community.

Project

Ongoing communication support, PR & social media

Industry

Lifestyle, Luxury, Wine

Partner

Country

Switzerland

Implementation

since 2024, ongoing

Contact

BRAND AFFAIRS AG

Mischa Keller

Result

wineBANK Bern has significantly increased its visibility within a short period of time. This was achieved through intensive media and social media work, which led to numerous reports in regional and national media. An active and growing social media community now supports the brand, significantly increasing engagement on Instagram and LinkedIn. As a result, wineBANK Bern has established itself as a central meeting point for wine lovers in the region and has already secured more than half of its memberships within just a few months

"The collaboration with Brand Affairs has enabled us to position our brand professionally right from the start. Thanks to their support, we have been able to build a strong community and successfully realise our vision of a unique wine community in Bern."

Maurice Bridel

Operator of wineBANK Bern. , Winebank Bern