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Gastfreundschaft für eine Gesellschaft, in der wir alle leben wollen


Context

ZFV-Unternehmungen is a Zurich based gastronomy and catering group with its own operations as well as managing businesses on behalf of third parties. In addition to a hotel chain, the group, which is organised as a cooperative also runs restaurants, staff restaurants and canteens, cafeterias and catering services of all kinds, a confectionery shop and a patisserie and baked goods company, making for a total of 161 businesses.
Challenge
ZFV celebrated their 125th anniversary in 2019. In 2020 and 2021, there were significant changes in terms of the chair of the executive board and the senior management. The company is very well known, especially in German-speaking Switzerland, but it has a somewhat outdated image.
Approach
Brand Affairs has been providing ZFV with continuous support with their media activities (media relations, personal press contacts, media releases) and with issue management since 2018. As a highlight of their anniversary year in 2019, we took a group of leading Swiss journalists on a behind-the-scenes media tour of the company premises in Zurich.
Project
Public Relations, Media Relations, Issue Management
Industry
Gastronomy
Partner

Country
Schweiz CH-D
Implementation
since 2018, ongoing
Contact
BRAND AFFAIRS AG
Result
With our help, ZFV now has the best media relations in Switzerland, is perfectly positioned with regard to its target group and enjoys maximum visibility.
«Brand Affairs hat uns im Jubiläumsjahr 2019, aber auch 2020/21 hervorragend in Sachen Public Relations begleitet. Wir schätzen das breite Mediennetzwerk der Agentur sowie die unkomplizierte und pragmatische Vorgehensweise. Wir können Brand Affairs jederzeit weiterempfehlen.»
Gabriela Dal Santo
CMO of ZFV Enterprises, ZFV
Project
Public Relations, Media Relations, Issue Management
Industry
Gastronomy
Partner

Country
Schweiz CH-D
Implementation
since 2018, ongoing
Contact
BRAND AFFAIRS AG
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