Context

ZFV-Unternehmungen is a Zurich based gastronomy and catering group with its own operations as well as managing businesses on behalf of third parties. In addition to a hotel chain, the group, which is organised as a cooperative also runs restaurants, staff restaurants and canteens, cafeterias and catering services of all kinds, a confectionery shop and a patisserie and baked goods company, making for a total of 161 businesses.

Challenge

ZFV celebrated their 125th anniversary in 2019. In 2020 and 2021, there were significant changes in terms of the chair of the executive board and the senior management. The company is very well known, especially in German-speaking Switzerland, but it has a somewhat outdated image.

Approach

Brand Affairs has been providing ZFV with continuous support with their media activities (media relations, personal press contacts, media releases) and with issue management since 2018. As a highlight of their anniversary year in 2019, we took a group of leading Swiss journalists on a behind-the-scenes media tour of the company premises in Zurich.

Project

Public Relations, Media Relations, Issue Management

Industry

Gastronomy

Partner

Country

Schweiz CH-D

Implementation

since 2018, ongoing

Contact

BRAND AFFAIRS AG

Reto Zangerl

Result

With our help, ZFV now has the best media relations in Switzerland, is perfectly positioned with regard to its target group and enjoys maximum visibility.

"Brand Affairs has accompanied us in matters of public and media relations in our anniversary year, among other things. We appreciate the agency's broad media network as well as its straightforward and pragmatic approach."

Katrin Dorfschmid

Head of Corporate Communications and Media Relations, ZFV