Reto Zangerl studied business administration at the University of St. Gallen (M.A. HSG). He founded Brand Affairs in 2006. Reto was press spokesperson and communications consultant for Starbucks Coffee Switzerland for 10 years, networking the brand nationally with key media professionals and opinion leaders. Reto started his career at consumer goods company Unilever, where he successfully managed brands such as Dove, Comfort, Omo and Sun as Brand Manager. Reto specializes in brand strategy, public relations and digital marketing. He is also part of the BPN (Business Professional Network) expert pool, where he trains young entrepreneurs in emerging markets globally on content marketing strategy. In his free time, Reto's passion is sports and fine dining. He is a shareholder and senior advisor of the Swiss gastronomy group notguilty.ch and swims (more and more often) in icy waters.
