Employer Branding Agency & Consulting — Brand Affairs

Effective Employer Branding for a strong Employer Brand

„Culture eats strategy for breakfast“ - Peter Drucker

In times of skills shortages, flexible working models and ever-increasing competition, corporate culture is increasingly making the difference - both for employers and employees. At Brand Affairs, we help you to establish your company as a top Employer Brand. Our aim is not only to portray you positively to the public, but also to create an internal culture that retains and motivates employees in the long term. We tailor our strategies specifically to your target audiences - be it:

• potential future applicants
• your current employees
• the general public

With a deep understanding of effective Employer Branding and customized communication measures, we strengthen your position on the labor market and increase your visibility both internally and externally.

Why is Employer Branding so important?

„You want me to work for you – what’s in it for me?”

The labor market is no longer as simple as it was a few years ago. A well-formulated Employer Value Proposition (EVP) helps you to position yourself as an attractive employer. It clearly communicates what distinguishes your company from the competition and why it is worth considering working for you. The following questions are key factors in developing an Employer Value Proposition:

• Who are we?
• Where do you aspire to go?
• Why are we the right company?

The Employer Value Proposition is fundamental because it:

• emphasizes your unique selling points as an employe
• clearly defines what you offer employees
• attracts talent that fit within your corporate culture

If you aim to stand out from the competition and be seen today, you do need to be creative and constantly communicate internally and externally through Social Media Campaigns, Public Relations or other Digital Marketing Measures.

Brand Affairs supports you in formulating a strong Employer Value Proposition that increases your attractiveness as an employer.

Employer Branding for existing and future employees

If you want to pursue holistic Employer Branding, aim for the duality of internal and external focus.

Internal Employer Branding is essential if you intend to keep your employees happy and reap the many benefits:

• Promote identification with your company: A strong brand creates a sense of belonging.
• Increase motivation: Clearly communicated values and visions motivate employees to work towards common goals.
• Increase commitment: Positive Employer Branding Measures improve the working atmosphere and employee loyalty.
• Gain internal ambassadors: Satisfied employees become brand ambassadors who reinforce the positive external perception of your company.

External Employer Branding, on the other hand, is essential for a company to excel in the competition for top talent to:

• Increase the attractiveness of your company: A strong employer brand attracts qualified applicants.
• Increase employee loyalty: If employees identify with your brand, their loyalty increases.
• Communicate your corporate culture: Clear values and visions create alignment.
• Secure a competitive advantage and portray a positive image

At Brand Affairs, we support you in achieving your goals through strategic communication and targeted measures. Let's strengthen your Employer Brand together!

Arrange a no-obligation initial consultation →

Professional Employer Branding – entrust your brand to us

Many companies want to strengthen their Employer Brand and increase their visibility, but do not have the necessary Know-how or simply the resources to do so. At Brand Affairs, we support you from the initial consultation to the actual implementation - we are at your side to advise and assist you with our expertise and Know-how every step of the way.

Our services include:

• Analysis of the status quo: We conduct a target group analysis.position you, including your current internal and external perception and make sure your positioning is spot on.
• Development of your Employer Value Proposition: Together we derive your Value Proposition as an employer from the analysis, brand and corporate strategy.
• Coordination with your corporate brand: We ensure that your Employer Brand is consistent with your overall Corporate Brand.
• Conception and implementation of planned measures: We are at your side - from the initial roll-out to ongoing, communicative support through employer branding-focused content marketing.
• Workshops and training for managers and teams ensure that positive momentum is created right from the start.
• Monitoring and reporting of the measures implemented: to ensure continuous optimization of your Employer Brand Strategy.

Brand Affairs – your professional partner for effective Employer Branding

Are you looking for a strong partner to help you strengthen your Employer Brand? Our Brand Affairs team is at your side with many years of expertise and extensive Know-how. Together, we will develop an Employer Branding Strategy that will lead your company to success.

Contact our Managing Partner Markus Kramer today by telephone on +41 44 254 80 00 or at any time by E-Mail.