PROMOTING SMALL BUSINESSES
By conducting in-depth analyses, Brand Affairs proactively engaged with employees and donors, listening attentively to uncover the critical success factors for improving their overall visibility. Moreover, the team explored which messages resonated most effectively with their donors. Following this, a collaborative brand strategy workshop involving the team and the foundation's board resulted in a polished communication strategy for BPN.
With a refreshed identity and strategic positioning, BPN achieved remarkable accomplishments. Compelling messages were skilfully crafted, bridging the gap between Swiss SMEs and the supported enterprises in the designated countries. The launch of a new website facilitated the clear communication of these key messages, allowing BPN to successfully reach their target audience.