Since its founding in Zurich in 2009, Coople has operated as a renowned job platform that skilfully connects companies from a wide range of industries with a flexibile workforce. Thanks to its presence in Switzerland and the UK and its digital approach, Coople has become Europe's largest online recruitment platform. Coople is revolutionising the way companies recruit talent in the digital age. The company places flexible workers for short- and long-term assignments in the fields of healthcare, gastronomy, hotel business, retail, aviation, logistics, events and promotion as well as in the commercial sector.
Coople faces the challenge of competing with traditional and often international key players in the personnel services sector. In this context, sharp communication plays a crucial role in accurately differentiating the company from the competition. It is particularly important to dispel common prejudices and social views and to convey that digital providers offer the same services as their traditional competitors - but with an added level of convenience and speed. Furthermore, visibility is to be increased in a targeted manner in order to further establish Coople as the leading online platform for digital staff leasing in Switzerland and the UK.
A multichannel communication strategy was implemented that harmonises offline and online activities. Classic communication instruments such as press releases, interview arrangements, position articles and case studies are used in a targeted manner. With a holistic LinkedIn presence for the company and its key protagonists, a broad media presence was ensured. Specialist articles on acute social issues such as the shortage of skilled workers and on trend topics such as gig and flexwork served as a starting point to further highlight the media relevance. White papers and regular blog articles on various industry-relevant topics were also produced. Continuous monitoring of these topics made it possible to remain agile in terms of the relevance of the communication. The strategy was data-driven, which allowed for continuous optimisation. Targeted campaigns were used to further emotionalise the brand and highlight the far-reaching benefits of the digital approach.