The SCION Association is a non-profit organisation driving the transformation of the Internet infrastructure, enabling reliable and secure exchange of information across global networks to create a safe, connected world.
Following years of development at the ETH Zurich under the expertise of Prof. Adrian Perrig, the principal challenge confronting the SCION Association is the intricate task of globalizing a highly sophisticated technology primarily recognized within academic and tech circles. The association needs to transcend the traditional boundaries of technological communication, making a complex concept accessible and appealing to a broader audience,crafting a positioning and message that resonates emotionally with diverse global stakeholders, emphasizing SCION's role in enhancing not just internet architecture, but the very way we connect and interact in a digital world.
Due to its highly technical and complex nature, as well as a mix of different perceptions among users, developers, and executives, alignment across the different departments was needed. To master the task at hand in the best possible manner, in-depth surveys and workshops were conducted. These efforts aimed to decipher the complex perceptions and define a unified identity, anchored in core values, purpose and expressed in the brand’s claim.