OWN YOUR SPACE
We devised a market research approach that circumvented the fact that future clients could not conceive a to-date non-existing value proposition. These insights became the foundation for developing the XSPACE brand. The process involved creating a clear brand positioning, defining brand values and a purpose, developing a compelling brand claim, and crafting a vibrant, visual identity to convey that self-storage can become a form of elevated freedom.
XSPACE brand reflects the rich diversity of its unit owners, radiating with color, vibrancy and brightness, selling all available units ahead of schedule. The fully branded XSPACE facility in Austin has become a hub for a diverse range of individuals passionately pursuing their interests, from wine connoisseurs to small business owners to car enthusiasts and beyond. Building on this success, XSPACE is now expanding to Houston, TX, marking the beginning of its journey to establish a presence across the United States.