WE GUIDE, YOU THRIVE!
A thorough examination of the current brand positioning was undertaken, factoring in elements such as employee- and staff surveys, competition, emerging markets, target audiences and industry trends. Deep listening and insights shaped a strategic approach which entailed the implementation of a robust brand model, the transfer of brand meaning and values through a series of workshops.
The strategic realignment helped Unigestion to claim an advantageous market position, enhancing its ability to harness growth opportunities effectively. The newly implemented set of values serve as guiding principles for Unigestion, with the new claim "WE GUIDE, YOU THRIVE" eloquently conveying the company's purpose and resonating with both its internal team and external clients. With its fresh, clear and compelling identity, Unigestion drives towards sustained growth and success.