Context

With a variety of cutting-edge printing techniques as well as cross-media offerings in the area of digital marketing/campaigning, Vögeli AG offers a comprehensive portfolio from analogue to digital marketing techniques. Vögeli AG is the world's first Cradle to Cradle Certified™ Gold printing company, which means that its printed products are fully returned to the natural cycle and thus have a positive impact on the environment as valuable nutrients.

Challenge

The global transition to digitalisation is having a major impact on the printing industry. Vögeli AG as a fourth generation company and a first mover in regards to fully biodegradable Cradle to Cradle products and printing techniques needs to leverage this window of opportunity and position itself as the leader in this space. The challenge for Brand Affairs is therefore to make the brand stand out from the competition on the back of this unique proposition.

Approach

Brand Affairs supports Vögeli AG with targeted and insightful articles about its latest products and news, increasing the brand's visibility on various channels such as its own website and social media. In addition, the Brand Affairs team takes care of media relations by expanding the network to editorial offices and freelance journalists of trade magazines in order to address the appropriate target group consistently and frequently. This requires a complex approach to specifically help increase the attractiveness of the Cradle to Cradle Certified™ printing process and raise the interest of companies, ultimately converting them into customers.

Project

Ongoing communication support

Industry

Printing industry / Packaging / Sustainability

Partner

Country

Switzerland

Implementation

Since 2019, ongoing

Contact

BRAND AFFAIRS AG

Pablo Morales

Result

Vögeli AG has managed to establish a significant presence with its pioneering products and printing techniques not only in Switzerland, but across Europe. We are proud to accompany the firm on this journey and to assist it in raising its visibility and expanding its media presence through communications support.

«Since the beginning of our collaboration with Brand Affairs, we have enjoyed working closely with a partner who has made a great contribution to the development of our company through their personal and professional commitment. Their skills and expertise in communication have enabled us to place our products properly and thus reach more people.»

Renato Vögeli

Managing Director of Vögeli AG, Die Vögeli AG