Context

BI4ALL is a renowned Portuguese IT company with over 400 employees, known worldwide for its expertise in data analytics and artificial intelligence. With a long-standing track record, the company has taken a leading position in the field.

Challenge

Launching BI4ALL’s first international branch in Switzerland presented a challenge for the company, for which effective visibility generation was crucial. In order to successfully establish brand visibility and market presence for BI4ALL in the Swiss IT industry, a targeted strategy as well as efficient communication support was required.

Approach

To master the task at hand in the best possible manner, emphasis was placed on systematic media work alongside of support in all communicative matters. Social media channels, in particular on LinkedIn, were setup and managed in a focused manner. Through the development of a dedicated landing page for the Swiss market as well as the production of a specific podcast series, it was possible to successfully reach relevant audiences. Additionally, BI4ALL's presence was enhanced with the organisation of press trips to Lisbon.

Project

market entry, visibility

Industry

IT

Partner

Country

Switzerland

Implementation

2022

Contact

BRAND AFFAIRS AG

Mischa Keller

Result

A significant boost in monthly reach, follower growth and engagement on LinkedIn was achieved as well as BI4ALL's visibility being strengthened further through recurring media contributions and interviews, successfully positioning BI4ALL in the Swiss IT landscape.

"Being perceived as a Portuguese company in Switzerland is no easy task. Thanks to the expertise and know-how of Brand Affairs, we have managed to position and establish ourselves within a very short time."

Branca Petrovic

Country Manager, BI4ALL