BI4ALL is a renowned Portuguese IT company with over 400 employees, known worldwide for its expertise in data analytics and artificial intelligence. With a long-standing track record, the company has taken a leading position in the field.
Launching BI4ALL’s first international branch in Switzerland presented a challenge for the company, for which effective visibility generation was crucial. In order to successfully establish brand visibility and market presence for BI4ALL in the Swiss IT industry, a targeted strategy as well as efficient communication support was required.
To master the task at hand in the best possible manner, emphasis was placed on systematic media work alongside of support in all communicative matters. Social media channels, in particular on LinkedIn, were setup and managed in a focused manner. Through the development of a dedicated landing page for the Swiss market as well as the production of a specific podcast series, it was possible to successfully reach relevant audiences. Additionally, BI4ALL's presence was enhanced with the organisation of press trips to Lisbon.