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NEXT LEVEL BRANDING


Context

Swiss Prime Site Solutions (SPSS) is the youngest of the five group companies in the listed Swiss Prime Site Group. SPSS is an innovative asset manager for real estate solutions. Taking this context into consideration, the aim was to develop and articulate, and consequently communicate SPS Solutions in an independent way in the long term.
Challenge
An ambitious, fast-growing group company was to be given an independent identity and thereby gain a strong position in the market. This would require a solid foundation that will positively underpin its course of expansion. Our goal was to create an identity – both internally and externally – that is in keeping with the times, to generate greater visibility, and to ensure that the SPS Solutions brand becomes well known in the long term among the main target audiences..
Approach
Through means of an insights phase, we first carried out an evaluation of the brand's current positioning. We then extrapolated its projected trajectory into the future, keeping in mind the strategy already adopted and taking into account the competition, future markets, target groups and trends within the industry. From there, we then developed values and a vision for SPS Solutions and created a positioning taking a holistic approach. During the activation phase, we consistently adopted an inside-out approach.
Project
Brand Positioning
Industry
Real Estate
Partner

Country
Schweiz
Implementation
since 2019, ongoing
Contact
BRAND AFFAIRS AG
Result
With its new, sharpened identity, Swiss Prime Site Solutions positions itself with pin-point accuracy as "The Real Estate Asset Managers". The brand is backed up by the corporate group and embodied by its employees. The brand identity was established internally and externally via clear CI/CD guidelines and deel employee engagement. Our strategic and tactical measures were then consistently implemented externally.
"We have big ambitions to get ahead – our clear positioning plays a key role in this. Identifying the core elements of our brand, differentiating ourselves, and being able to articulate this, became a strategic priority. Brand Affairs did an excellent job of steering us through this process. Together, we are now well on the way into the future."
Anastasius Tschopp
CEO Swiss Prime Site Solutions, Swiss Prime Site Solutions
Project
Brand Positioning
Industry
Real Estate
Partner

Country
Schweiz
Implementation
since 2019, ongoing
Contact
BRAND AFFAIRS AG
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