Context

Swiss Prime Site Solutions (SPSS) is the youngest of the five group companies in the listed Swiss Prime Site Group. SPSS is an innovative asset manager for real estate solutions. Taking this context into consideration, the aim was to develop and articulate, and consequently communicate, SPS Solutions in an independent way for the long term.

Challenge

An ambitious, fast-growing group company was to be given an independent identity and thereby gain a strong position in the market. This would require a solid foundation that will positively underpin its course of expansion. Our goal was to create an identity – both internally and externally – that is in keeping with the times, to generate greater visibility, and to ensure that the SPS Solutions brand becomes well known among the main target audiences..

Approach

Through means of an insights phase, we first carried out an evaluation of the brand's current positioning. We then extrapolated its projected trajectory into the future, keeping in mind the strategy already adopted and taking into account the competition, future markets, target groups and trends within the industry. From there, we then developed values and a vision for SPS Solutions and created a positioning taking a holistic approach. During the activation phase, we consistently adopted an inside-out approach.

Project

Brand Positioning

Industry

Real Estate

Partner

Country

Switzerland

Implementation

since 2019, ongoing

Contact

BRAND AFFAIRS AG

Markus Kramer

Result

With its new, sharpened identity, Swiss Prime Site Solutions positions itself with pin-point accuracy as "The Real Estate Asset Managers". The brand is backed up by the corporate group and embodied by its employees. The brand identity was established internally and externally via clear CI/CD guidelines and deep employee engagement. Our strategic and tactical measures are consistently being implemented internally and externally.

"We have big ambitions to get ahead – our clear positioning plays a key role in this. Identifying the core elements of our brand, differentiating ourselves, and being able to articulate this, became a strategic priority. Brand Affairs did an excellent job of steering us through this process. Together, we are now well on the way into the future."

Anastasius Tschopp

CEO, Swiss Prime Site Solutions