The world of work is becoming more flexible. People are increasingly free to decide how, when and, above all, where they work. International Workplace Group (IWG plc) is a global leader in the provision of temporary and flexible workplace solutions. The group encompasses brands such as Regus, Spaces and Number 18.
IWG has ambitious plans for growth in Switzerland: over the next few years, the number of sites they operate is to increase to over 100. In order for the group to be able to plan centre capacity optimally in the long term, the visibility of the brand and the demand for flexible ways of working in general need to be increased.
Together with the IWG national team and the international hub in London, our team specifically aimed to ensure that the brand would attract greater attention in all parts of Switzerland and Austria. The stories that we developed from customer data, studies and executive interviews formed the basis for our PR and media activities. Speaking opportunities and media coverage of local centre openings were also used to increase the visibility of the IWG plc brand.