Context

The world of work is becoming more flexible. People are increasingly free to decide how, when and, above all, where they work. International Workplace Group (IWG plc) is a global leader in the provision of temporary and flexible workplace solutions. The group encompasses brands such as Regus, Spaces and Number 18.

Challenge

IWG has ambitious plans for growth in Switzerland: over the next few years, the number of sites they operate is to increase to over 100. In order for the group to be able to plan centre capacity optimally in the long term, the visibility of the brand and the demand for flexible ways of working in general need to be increased.

Approach

Together with the IWG national team and the international hub in London, our team specifically aimed to ensure that the brand would attract greater attention in all parts of Switzerland and Austria. The stories that we developed from customer data, studies and executive interviews formed the basis for our PR and media activities. Speaking opportunities and media coverage of local centre openings were also used to increase the visibility of the IWG plc brand.

Project

Ongoing support with communications

Industry

Flexible Workplace Solutions

Partner

Country

Schweiz, Austria

Implementation

2019

Contact

BRAND AFFAIRS AG

Markus Kramer

Result

Regular media relations work pays lasting dividends in terms of the visibility of large and medium-sized companies, and also in terms of brand positioning. IWG is on a path of steady growth in Switzerland and can be confident of its position as a leader in the market for flexible workplace solutions.

"I have been working with local and global communications agencies for 18 years now. Brand Affairs is by far the most professional agency I have had the pleasure of working with. The Brand Affairs team goes the extra mile; they always follow our line of thought and establish a genuinely close relationship with their clients."

Garry Gürtler

Managing Director, IWG