Markus Kramer to held a speech at the suisse emex'15 this Wednesday
Our partner Markus Kramer gives a speech at the Suisse Emex'15 this Wednesday afternoon, August 26th 2015.
Alreadythe Greek philosophersquestioned themeaning of lifebeforeeverything else. Alsoforcompanies, valuesandmeanings have been relativelyintrinsic, simple concepts until about100years ago. With the argumentof"increasing promises" themarketing machine always ranfreshly and smoothly. However, this model does no longer work.Hyperconnectivityandthebreakdown of traditionalvalue chainsleavescompanies and theirbrandsincreasingly faced withexistentialchallenges.
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