Markus Kramer joined Brand Affairs as Managing Partner in 2013. He holds an MBA from the University of Oxford as well as a degree in FinTech and Future of Commerce from MIT. His career highlights include the management of global marketing at Aston Martin, the responsibility as Chief Marketing Officer at VERTU, as well as the management of EMEA marketing at Harley-Davidson.
Markus is a brand strategy expert with deep expertise in global marketing, media- and reputation- management across multiple sectors including luxury, automotive, financial services and government institutions. He is also a Visiting Professor of Brand Management at Cass Business School in London and the author of The Guiding Purpose Strategy, a navigational code for brand growth.